- The Top Brands And Agencies Driving Branded Video, Q3 2014
Video Insider, Mallory Russell - Monday, November 17, 2014
Q3 2014 was a watershed moment for branded video, as audiences watch ...
- Nielsen Calls For Industry To Adopt New Ratings Standards
MediaDailyNews, Megan Clarken - Friday, November 14, 2014
While much of the television program and ad viewing today meet th ...
- TubeMogul Reports $27.4M In Q3 Revenue, Beats Estimates
Real-Time Daily, Tyler Loechner - Thursday, November 13, 2014
Programmatic video ad platform TubeMogul beat its Q3 2014 estimates by reporti ...
- Multipop Unveils New Video Player
MediaDailyNews, Erik Sass - Wednesday, November 12, 2014
Multipop, a digital video platform that enables publishers and advertisers to crea ...
- Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll
Real-Time Daily, Tyler Loechner - Wednesday, November 12, 2014
The initial rumblings turned out to be true, as Yahoo this we ...
- Ad Tech Played Its Part In The Biggest Tech M&A Boom Since Dotcom Bubble
RTBlog, Tyler Loechner - Thursday, November 13, 2014
A new quarterly update from Ernst & Young on mergers and acquisitio ...
- Google's YouTube Launches Ad-Free Music Service
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 12, 2014
YouTube finally announced Wednesday the launch of an ad-free subscription service th ...
- Facebook Debuts 'Say Thanks' Video Feature
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 12, 2014
Facebook would like nothing more than to facilitate stronger ties between i ...
- Study: Video Cited As One Of Most Effective B2B Tools
Video Insider, Daisy Whitney - Thursday, November 13, 2014
Business-to-business marketers need to be making online videos -- one of t ...
- Channel 4 Launches Programmatic Catch-Up Service
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Channel 4 claims it will be the first in Europe to introdu ...
- Whirlpool, DigitasLBi Aim For 'Upworthy' Content
MAD, Larissa Faw - Tuesday, November 11, 2014
Whirlpool and DigitasLBI are introducing Perceptions of Care videos under this broad ...
- What Will It Take For Television Networks To Go Programmatic?
Video Insider, John R. Osborn - Wednesday, November 12, 2014
The walled television garden -- complete with surrogate-demo targeting, program ratings representi ...
- ESA: Video Game Industry Benefiting From Mobile Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 11, 2014
The U.S. computer and video game industry grew more than 9% fr ...
- Starwood, Emirates Join Loyalty Programs
Marketing Daily, Tanya Gazdik - Monday, November 10, 2014
The two travel companies are marketing the program through a combined effo ...
- The End Of Traditional Cable TV? Q&A With Peter Redford
MediaDailyNews, Charlene Weisler - Monday, November 10, 2014
For those who cling to the traditional ways of doing business, ...
- Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2014
Cable TV industry backed television ad technology developer Canoe Ventures has serv ...
- Android User Takes Privacy Battle With Cartoon Network To Appellate Court
Online Media Daily, Wendy Davis - Tuesday, November 11, 2014
An Android user has appealed the dismissal of his privacy lawsuit again ...
- Videology Expands Partnership With LiveRamp To Include Mobile Targeting
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
Expanding on a partnership first struck just over one year ago, programmat ...
- 'Too Many Cooks' Jumps The Shark
TVBlog, Adam Buckman - Tuesday, November 11, 2014
Can a one-off video produced for middle-of-the-night play on a niche cab ...
- We Need a Different Conversation About Social Video
Video Insider, Eric Korsh - Tuesday, November 11, 2014
With Tumblr's recent video launch, multichannel networks jockeying for YouTube "stars," Faceboo ...
- YuMe Taps Bindra For Programmatic Ops Amid Q3 Earnings
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
Digital video ad tech firm YuMe announced its Q3 2014 earnings ...
- How Publishers Can Handle Inefficiencies in Online Video Advertising
Video Insider, Jeremy Ostermiller - Monday, November 10, 2014
Many companies are delivering technology that helps address key challenges faced ...
- Emotion Is Everything - Just Ask John Lewis (And Monty)
London Blog, Sean Hargrave - Thursday, November 6, 2014
Nobody cares how much you know, until they know how you car ...
- Coldwell Banker Enlists Sellers For Digital Content
Marketing Daily, Tanya Gazdik - Thursday, November 6, 2014
The new platform is the first from a real estate brand ...
- This Toronto Agency Finally Let Its Employees Out For A Day--You Won't Believe What Happened
Mediapsssst, Richard Whitman - Wednesday, November 5, 2014
Sometimes working long hours at an ad agency steals you away fr ...
- AOL: Automating Online? Programmatic Now 37% Of AOL's Revenue
RTBlog, Tyler Loechner - Thursday, November 6, 2014
In its Q3 2014 earnings announcement this morning, AOL revealed that ...
- There's Not Much To Like About 'Microsoft Band: Live Healthier' Video
Video Critique, Larry Dobrow - Thursday, November 6, 2014
It's thus been a trying week for advertising and me. But ev ...
- Branded Video Hits Its Stride In Q3 2014
Video Insider, Mallory Russell - Thursday, November 6, 2014
Audiences chose to watch branded video more than 2.9 billion times ...
- Latest 'Locally Crafted' Video From Windstream Is Cheesy -- In A Good Way
Out to Launch, Amy Corr - Wednesday, November 5, 2014
Windstream Communications launched
Locally Crafted, a content series hosted by Tumb ...
- The Evolution Of The Lightbulb
Out to Launch, Amy Corr - Wednesday, November 5, 2014
Royal Philips launched a digital ad campaign promoting its Philips hue connect ...