Around the Net
Channel 4 Launches Programmatic Catch-Up Service
- The Guardian, Wednesday, November 12, 2014 7:04 AM
Channel 4 claims it will be the first in Europe to introduce programmatic buying to allow advertisers to better target specific audiences on its All 4 service. All 4 is the new online hub for its TV channels and video on demand, or cloud TV, which will launch next year. The TV industry is starting to see the rewards of video-on-demand ads on services such as 4oD, ITV Player and Demand Five, with the Advertising Association forecasting growth of almost a third next year.
