• by Amy Corr  @MediaPostOTL, November 5, 2014

Royal Philips launched a digital ad campaign promoting its Philips hue connected lighting products. Boy, have lightbulbs changed. "How Many Years Does it Take To Change a Lightbulb?" illustrates the evolution of lighting since the lightbulb was first invented. The 90-second ad takes place in one family's living room. As home decor, pop culture and design change throughout the years, one thing stays the same: the lightbulb -- and the family. They never age. The kids never grow old. The ad begins in 1879 -- the year the first commercial incandescent light was unveiled -- depicting a family who's excited about their first lightbulb. We follow this family through many decades, until we see a shot of a present-day living room. Dad replaces the lightbulb with a Hue lamp -- and the many ways to change the mood of a room are a click away. See it here, created by Iris and directed by Martin Stirling.