- The Validating Effects Of Verizon's AOL Bid
Real-Time Daily, Frank Sinton - Monday, May 18, 2015
Say what you want about the details of Verizon's bid to acqui ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Will Arnett Stars In Bridgestone Campaign For DriveGuard Tires
Marketing Daily, Karl Greenberg - Thursday, May 14, 2015
In the new ads, Arnett is a dad. But he's a d ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- NEW! Lowe's Resurrects Great Painters To Promote Great Paint
Out to Launch, Amy Corr - Thursday, May 14, 2015
Lowe's recently added HGTV Home by Sherwin-Williams to store shelves, marking t ...
- Text+Motion: Video For The Distracted Age
Video Critique, Steve Smith - Friday, May 15, 2015
Mobility has forced sight, sound and motion to rethink its aesthetic fundamental ...
- Multichannel Video Providers See Uptick, Not Cord-Cutting
Video Insider, Daisy Whitney - Friday, May 15, 2015
Multichannel video providers can relax -- at least for this quarter. T ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Videology Sees Programmatic Mobile Video Campaigns Jump 81% In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
One of the underlying factors of the Verizon-AOL deal may have be ...
- Newtons Gets Hip With Video Series; Ties In With Feeding America
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
"Now We're Newtons" is being supported by a content syndication plan throu ...
- Skype Reunites Lost Pets With Owners
Out to Launch, Amy Corr - Wednesday, May 13, 2015
Skype launched "The Things We Can Do" a series of videos th ...
- Advocates Want AT&T To Offer Broadband-Only Plans, Follow Neutrality Rules
PolicyBlog, Wendy Davis - Wednesday, May 13, 2015
AT&T's pending $48.5 billion merger with DirecTV will give the company ev ...
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
Real-Time Daily, Tyler Loechner, Gavin O'Malley - Tuesday, May 12, 2015
While Verizon and AOL are both consumer-facing companies, analysts and industry watche ...
- TubeMogul Stock Rises As Company Reports $30.3M Q1 Revenue, Ups Full-Year Outlook
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
TubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 20 ...
- Public Ad Tech Firms Ride Waves Of AOL-Verizon Deal
RTBlog, Tyler Loechner - Tuesday, May 12, 2015
The $4.4 billion mega AOL-Verizon deal is having a ripple effect ...
- YouTube Searches On How-To Videos Surge 70%; Search Marketers Need Spontaneity
SearchBlog, Laurie Sullivan - Wednesday, May 13, 2015
In the spur of the moment when you need to know somethin ...
- Branded Video Lives Forever -- If It's Great
Video Insider, Mallory Russell - Wednesday, May 13, 2015
A well-produced and engaging branded video like Metro Trains Melbourne's "Dumb Wa ...
- Google Says Nearly Half Of All Video Ads Are Unviewable
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Almost half (46 percent) of video ads served across the Internet ...
- Viewability Proves Mobile And Video Go Hand In Hand
London Blog, Sean Hargrave - Tuesday, May 12, 2015
Marketers have long suspected that mobile is the channel most suited ...
- Vlogs Are Keeping YouTube The 'Coolest' Youth Video Channel
MAD London, Jason Mander - Tuesday, May 12, 2015
There are many pretenders to the crown, but the figures show th ...
- AOL + Verizon = Scale Of Google, Facebook
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
AOL, which was once tied in an ill-fated marriage to a telecommunicatio ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- YuMe To Launch Video DSP This Quarter
Around the Net in Real-Time, Tyler Loechner - Friday, May 8, 2015
AdExchanger has reported that publicly traded video ad network YuMe will laun ...
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
RTBlog, Tyler Loechner - Friday, May 8, 2015
Google has released new data that says just over half (54%) ...
- NEW! When Foreign Films Have Bacon Subtitles
Out to Launch, Amy Corr - Thursday, May 7, 2015
I enjoy watching foreign films, but if every foreign film had bac ...
- Will The Force Be With Brands This Year?
Video Insider, Mallory Russell - Friday, May 8, 2015
Last year, the ad world had three major sporting events to ral ...
- How Programmatic Influences Customer Journeys
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 7, 2015
As programmatic moves into display, video, mobile and more, search engi ...
- This Year's Crop Of Mother's Day Ads Tries Too Hard
Video Critique, Larry Dobrow - Thursday, May 7, 2015
All this said: It is time for brands to pull back ...
- Want to Make TV And Video One Buy? Change The Cost Models
Video Insider, Katrin Ribant - Wednesday, May 6, 2015
Marketers dream of buying video and TV as a single channel. Fr ...
- Android Leads In Mobile Display Volumes, iOS Ahead In Mobile Video
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
First-quarter data has shown that Android tops iOS in both traffic a ...