- The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centr ...
- Digital Video Advertising: Time To Take Notice
Marketing: CPG, Scott Jones - Wednesday, May 6, 2015
If you're a CPG marketer and you're not yet leveraging digital vid ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- Give Smartphone Viewers Ad Choice, And They'll Engage
Video Insider, Daisy Whitney - Tuesday, May 5, 2015
Mobile viewers are busy, on the go, and often don't have mu ...
- Red Bull To Pioneer Data On Top Of Content, Not Behind It
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Red Bull is redefining the role of data in its content, overlayi ...
- Tremor Adds Linear TV Inventory To Platform
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Tremor Video, a video ad tech firm, on Monday announced that ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- The Ad-Tech Wave Is Gonna Crash
Real-Time Daily, Frank Sinton - Monday, May 4, 2015
If the current state of the ad tech industry can be compress ...
- Programmatic Mobile Video Getting Its Legs
RTBlog, Tyler Loechner - Monday, May 4, 2015
Marketers are in the process of learning and perfecting mobile advertising, vid ...
- My 'Mad Men' VOD Experience: What It Means For TV Business Model
Video Insider, John R. Osborn - Monday, May 4, 2015
Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but sti ...
- Nielsen Adds Roku Video Measurement
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Nielsen will begin measuring video ads on popular streaming service Roku. T ...
- What David Letterman Means To Me
Video Critique, Larry Dobrow - Friday, May 1, 2015
Now that the first (and only?) valedictory interview with David Letterman h ...
- Who Will Be Crowned King In The Evolving Video Media World?
Video Insider, Alvin Bowles - Friday, May 1, 2015
This is arguably the most competitive time in the world of short-fo ...