• by Tyler Loechner  @mp_tyler, May 4, 2015

Tremor Video, a video ad tech firm, on Monday announced it has partnered with placemedia, a Viamedia subsidiary and supply-side platform (SSP) for programmatic TV.

The partnership gives Tremor Video access to linear TV ad inventory through its programmatic ad platform.

Lauren Wiener, president of global sales and marketing at Tremor Video, said in a statement that the partnership allows Tremor to build “toward true convergence for video advertising” -- reaching consumers regardless of where they are watching video content.