- Rodale Signs TV Development Deal
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Another big magazine publisher is jumping into the TV business: health a ...
- NEW! Esurance Creates Marriage Equality Video
Out to Launch, Amy Corr - Tuesday, June 30, 2015
Pizza orders help students learn English. Lean Cuisine rebrands. Let's launch! ...
- TV is Not Dead, But It Is Evolving: A Look at On-Demand
MediaDailyNews, Charlene Weisler - Monday, June 29, 2015
Fighting market change is futile. The consumer is in charge, and it ...
- NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds
Out to Launch, Amy Corr - Monday, June 29, 2015
Lean Cuisine has launched an online video to support its rebranding them ...
- NEW Lifebuoy Creates Sanitizing Device For Shopping-Cart Handles
Out to Launch, Amy Corr - Friday, June 26, 2015
File this under "Why wasn't this product invented sooner?" Shopping-cart handles a ...
- 45% Of Display Ads Bought Via Programmatic In UK
Real-Time Daily, Tyler Loechner - Monday, June 29, 2015
Nearly half (45%) of online display ads purchased in the UK ...
- Snapchat's 3V Tries To Quickly Grab Some Adveriising
Around the Net in Video, P.J. Bednarski - Friday, June 26, 2015
Snapchat has rolled out a video ad unit called 3V advertising—which stan ...
- Mother's Day Video Campaigns Bow To Power Of Rihanna
Online Video Daily, Brian Shin - Friday, June 26, 2015
Mother's Day advertising campaigns typically garner significant levels of interest. This Ma ...
- After Addressing Initial Video Viewability, These are the Metrics That Matter
Video Insider, Jeremy Ostermiller - Friday, June 26, 2015
As video commands a larger portion of advertising budgets, it's not surprisi ...
- Jamie Oliver Says Marketing Managers Are The New TV Commissioners
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Jamie Oliver spoke to "Marketing Week" about the role of brands ...
- MTV Rebrands, Embraces User Instagram And Vine Content
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
MTV International is rebranding, changing its slogan from 'I Want My MT ...
- NEW! Students Learn English Via Pizza Orders
Out to Launch, Amy Corr - Wednesday, June 24, 2015
Now this is real-world experience. FCB Brasil teamed up with Bella Vis ...
- Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
Digital ad tech firm Centro has announced that its demand-side platform ...
- YuMe Rolls Out Programmatic Video Marketplace
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
YuMe -- once simply called a "video ad network" -- has transition ...
- Lexus Develops A Hoverboard Prototype
Video Critique, Larry Dobrow - Thursday, June 25, 2015
It appears we're finally about to enter the hoverboard era. Did y ...
- Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Mondelez International has renewed its global Facebook deal that will see ...
- S7 Airlines Flies To Locations Found In Childrens' Imaginations
Out to Launch, Amy Corr - Wednesday, June 24, 2015
S7 Airlines, a Russian-based carrier, launched a 2:30 video illustrating that t ...
- Valspar Brings Color To The Color Blind
Out to Launch, Amy Corr - Wednesday, June 24, 2015
Valspar launched a wonderful video, free of branding, that brings color ...
- Japanese City Lures Visitors With Tales Of Alien Sea Creatures
Out to Launch, Amy Corr - Wednesday, June 24, 2015
This is not your typical tourism campaign. To draw visitors to Sa ...
- Mobile Users Increase Movies And TV Viewing
Video Insider, Daisy Whitney - Wednesday, June 24, 2015
Ever look around at the gym to see what people are watchin ...
- Facebook Closing The Video Gap On YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
Facebook is fast emerging as a more realistic alternative to YouTube f ...
- SVOD Homes Spike, Revs To $7B In 2020
MediaDailyNews, Wayne Friedman - Monday, June 22, 2015
U.S. TV homes with subscription video-on-demand services -- and overall SVOD reven ...
- Google 'News Labs' Builds On Storytelling For Advertising, Content Marketing, Journalism
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2015
Google wants to teach the world how to tell more compelling stori ...
- Google And Viacom Oppose Nick.com Users' Bid To Revive Privacy Battle
Daily Online Examiner, Wendy Davis - Monday, June 22, 2015
A group of Web users under 13 have no grounds to revi ...
- USGA To Fans: You're Not The Media
MoBlog, Steve Smith - Monday, June 22, 2015
Cell phones were allowed onto golf's U.S. Open course this year, b ...
- Siotis Joins SpotXchange As UK Managing Director
Real-Time Daily, Tyler Loechner - Monday, June 22, 2015
SpotXchange, a supply-side platform (SSP) for video advertising, on Monday announced t ...
- How Google, BBDO, OMD Worldwide Rethink Storytelling
SearchBlog, Laurie Sullivan - Monday, June 22, 2015
Storytellers are familiar with making stories for the big screen and ...
- Pay VOD Up Slightly For Traditional TV Providers
MediaDailyNews, Wayne Friedman - Thursday, June 18, 2015
Almost 70% of TV consumers do not make pay video-on-demand purchases (PVO ...
- Magisto Turns Photos, Video Into Sharable Mobile Movies
MoBlog, Erik Sass - Friday, June 19, 2015
There's been a lot of focus recently on new ways for peop ...
- NEW! Carlsberg Creates Line Of Beauty Products For Men Made From Beer
Out to Launch, Amy Corr - Thursday, June 18, 2015
Don't drink this beer in the shower; lather your hair instead. Carlsbe ...