Tag results for "viewability" for December 2013
- Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play VideoThe online advertising industry endured major changes in 2013, such as n ...
- Faces In Creative Double Odds That Ads Will Be SeenThe typical Internet user is served 1,707 display ads each month. Counti ...
- Time Spent Needs Defined Value In Viewable Advertising Ecosystem The digital advertising industry has been slow to adopt suitable measurement f ...
- Number of Video Ads Up by 205%! And 57% Not Viewable!Gee, that sounds like a problem, says ad-serving firm Vindico. The proble ...
- Google Display Network Adds Viewability As Buying OptionBrands waste millions of dollars buying online ads that site visitors nev ...
- Google Forges Ahead, To Let Traders Buy Based On ViewabilityJust weeks after the Media Rating Council (MRC) announced it will li ...
- Pixalate Raises $4.6 Million, Offers Fraud Detection Tech For FreeReal-time ad analytics platform Pixalate is expected to Tuesday announce it h ...
- What Click Rates, Price Might Be Telling UsHow much better are above the fold impressions than below the fol ...
- Google Let Traders Make Viewability BuysGoogle has given marketers the option to bid and pay only f ...
