Tag results for "viewability" for March 2014
- MRC Explains Waiting Period For Video's New 2-Second RuleThe Media Rating Council, which Monday officially authorized "viewable" metrics as t ...
- ANA/Forrester Find Only Half Of Marketers Using ProgrammaticDespite all the bells and whistles, programmatic buying still has plenty ...
- Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad CurrencyIn a move that effectively establishes "viewable" impressions as the currency f ...
- IAB Releases Primer On In-Image AdsIn-image ads -- units overlaid on relevant editorial images on Web sit ...
- TubeMogul Offers Video Viewability Tool For FreeTubeMogul is looking to ease viewability concerns by offering a video viewabili ...
- Wieden + Kennedy London Is The Capital's 'Most Watched' Agency Of 2013Wieden + Kennedy London tops a list of the most watched Briti ...
- The Video Viewability DebateOutdated benchmarks don't tell the full story about a product. Just ...
- Time, Not Click, Is Where Luxury Brands Need To TurnConsidering how advanced the technology is today in so many aspects ...
- Zenovia Acquires Brandscreen, Readies For Launch Of Exchange Featuring 'Guaranteed In-View' InventoryBrandscreen, a demand-side platform (DSP), has been acquired by Zenovia, a displ ...
- Bluefin Media CEO Calls On Ad Industry To Standardize Viewability MetricsMeasuring data becomes worthless when companies can't sift through the numbers ...
