Tag results for "viewability" for May 2014
- Robotic Click Fraud Signals Bright Future For NativesThe ongoing issues around click fraud have proven one thing -- ...
- Primetime TV Data With Nielsen According to a recent Nielsen report, while advertisers are looking for primeti ...
- Everybody's Talking About Viewability And That Ain't GoodThe viewability problem, once confined to nervous conversations at online video conferenc ...
- With Video, Fraud Is Very ViewableOne thing's always bugged me the most in industry conversations about digit ...
- Pixel-Sized Ads And Other Viewability TricksProgrammatic ad buying makes bogus ad views harder to track, and fraudste ...
- "Impossible" To Police View Frauds, Says WSJ ScribeIn a Live Wall Street Journal video piece about video ad frau ...
- FT Working On Time-Based Metric For DisplayDigital's viewability issue has prompted "The Financial Times" to work trading advertisi ...
- Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad QualityVindico, a video ad management platform, on Tuesday announced the launch ...
- Centro Taps Moat For Viewability, Media MeasurementMedia-buying platform Centro on Tuesday announced a partnership with Moat, a med ...
- The Digital Content Ecosystem Is Completely BrokenThis week, I read a column about Ad Block being the n ...
- MyThings Partners With ComScore For Brand Safety TechMyThings, a demand-side platform (DSP), this week struck a partnership with comSco ...
- Ad Tech's QAG-mireThe Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assuran ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devicesengage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Videology Receives MRC Accreditation, Launches New Brand Safety SuiteProgrammatic video ad platform Videology on Tuesday announced it has received Med ...
- Digital Ad Fraud, Ad-Supported Piracy, Non-Viewability: When Will Enough Be Enough?You can't read digital advertising news these days without running into stori ...
- Slow Progress For Ad Quality On ExchangesAd viewability may be one of the most important issues for digit ...
- Online Video Business Needs Viewability Metrics, ImprovementsThe NewFronts were great, digital video ad dollars are rising, and bran ...
- Industry's Need For Digital Viewability We're now looking at a digital media buying landscape that's wholly alter ...
- Pre-Roll Available For RTB Up 63% In Q1The amount of pre-roll video ad slots available through supply-side platforms (SSP ...
- Real-Time With SiteScout's Matt Sauls On Programmatic AdvertisingProgrammatic ad buying is slowly being used for more "premium" ad buy ...
- A Step-By-Step Look At The Viewability Problem The viewability problem is aided by the fact that every entity involved--publisher ...
- Only 34% Of Marketers Think Digital Video Ads As Good As TV Findings from a survey conducted by digital video advertising platform Vindico reve ...
- Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'Digital video ad platform Vindico on Thursday released its 2013 Annual Repor ...
