MyThings Partners With ComScore For Brand Safety Tech

MyThings, a demand-side platform (DSP), this week struck a partnership with comScore for ad certification tech.

The partnership gives myThing clients access to comScore’s validated Campaign Essential (vCE) technology, which monitors where ads are placed and is capable of blocking ads from being served if they would land next to inappropriate or high-risk content.

MyThings clients will also have access to comScore’s vieawbility and engagement data.

The partnership keeps myThings in step with where the rest of the industry as it moves toward better media measurement.

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