Tag results for "viewability" for March 2015
- Kill The Bots First, Then Tackle ViewabilityThis recommendation is based on the simple concept that even if ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace PublishersProgrammatic media-buying is growing fast, but in an apparent paradox, it ...
- Maxifier Taps Moat For Viewability MeasurementMaxifier, a digital ad tech firm, on Thursday announced an expanded partnersh ...
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?Nothing has been done about viewability in display campaigns until very recent ...
- Virool Rolls Out New Video Ad UnitProgrammatic video ad platform Virool on Wednesday announced the launch of ...
- Viewability Overhaul for ESI Media To Pave Way For Programmatic"The Independent" and "Evening Standard" owner ESI Media is looking to reva ...
- The Viewable Impression: The First Step To An Audience-Based Digital CurrencyThe development of a Viewable Impression standard represents a key interim st ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters"There are still scenarios where it is impossible to know if ...
- Reclaiming The Value Of ViewabilityAt its heart, the viewability problem online stems from the structure ...
- IAB Releases First Mobile Programmatic 'Playbook'The Interactive Advertising Bureau (IAB) has released what it is calling t ...
- Vibrant Will Adhere to Group M's Tougher Viewability StandardsVibrant Media has switched to Group M’s staunch viewability guidelines which dicta ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' MindsNative ads on mobile sites receive twice as much "visual focus" fr ...
- Viewability Getting Major Attention Lots of publishers are redesigning their site to make sure they satis ...
- Video Ad Firm Innovid Adds Integral For Viewability MeasurementInnovid, an interactive online video ad platform, has announced a partnership wi ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' PagesIn a development that could make the viewability debate moot for ma ...
- Can Viewability Co-Exist With Programmatic Media?Viewability continues to be one of the biggest media buying concerns f ...
