Tag results for "viewability" for May 2015
- Second Thoughts On Viewability: The Viewer'sA year after Madison Avenue began applying industry standards for defining t ...
- Sharethrough Taps Nudge For Audience Attention MetricsNative advertising platforms have been moving to address advertiser demands for mo ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%AdRoll, a retargeting firm, on Wednesday announced a new version of i ...
- Viewability's Visibility: A Problem, A PR Issue, A JokeViewability, unfortunately for online video publishers and advertisers, just keeps getting mo ...
- 'Financial Times' Introduces Ad Rates By The HourFor the umpteenth time in 20 years, a major publisher is tryi ...
- 'Mobile Viewability' Picks Up Steam Following MRC's Interim GuidanceIt has only been two weeks since the Media Rating Council (MR ...
- Unvarnished Truths About ViewabilityI just had the privilege of opening a fascinating session at t ...
- Millennial Media Promises Full Viewability For Mobile In-App CampaignsMillennial Media, a mobile programmatic exchange, on Tuesday announced it has partner ...
- Google Says Nearly Half Of All Video Ads Are UnviewableAlmost half (46 percent) of video ads served across the Internet ...
- Stop Putting All Your Focus On Viewability"[E]ven if 'straight guy between ages of 18 and 55 who pla ...
- Viewability Proves Mobile And Video Go Hand In HandMarketers have long suspected that mobile is the channel most suited ...
- Mobile Advertising Has A Measurement ProblemBrand investment in mobile advertising is growing quickly -- spending is project ...
- 33Across Unveils 'Bot-Free, Fully Viewable' MarketplaceViewability woes and fraudulent traffic continue to nag at digital marketers, b ...
- Calling All Video Ad-Buying Humans: You Should View ThisThe quality of digital advertising has been top of mind of lat ...
- Google Finds 46% Of Video Ads Are Never Seen, Measures Viewable ImpressionsThe average viewability of video ads across the Web -- not includi ...
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other CountriesGoogle has released new data that says just over half (54%) ...
- Pre-Roll Video Via Programmatic Rises 500% YoYThe amount of pre-roll video inventory available for programmatic buying nearly doubl ...
- Endemol Beyond Debuts At NewFronts, With Michelle Phan Front And CenterNew to the NewFronts, Endemol Beyond entered with a splash, touting i ...
- Current Viewability Standards Are UselessAs publishers and advertisers scramble to improve the performance of digital advertisin ...
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This YearMedia buyers plan to spend nearly half (46%) of digital ad budge ...
- Digilant Taps Integral For Pre-Bid Measurement TechTaking a step toward facilitating more "quality" ad-buying though its platform, programmat ...
- Viewability Crowd: Meet The 'Loaded Ad'The Media Rating Council (MRC) on Monday issued its first guidance f ...
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' CriterionThe ad industry's media ratings watchdog, the Media Rating Council, has issu ...
- The View From HereIs there a more debated topic in advertising today than viewability? ...
- A Simple Solution For Optimizing Digital Video Viewability Out of the billions of digital video ad impressions measured each yea ...
