- Oscars Takes Viewer Hit, But Sees Higher Ad Revenues
MediaDailyNews, Wayne Friedman - Monday, February 29, 2016
The Academy Awards saw $120 million in advertising revenue this year: $101 ...
- Index Exchange Partners With Bounce Exchange To Boost Supply Of Viewable Ads
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
Index Exchange on Wednesday announced a partnership with Bounce Exchange, a provid ...
- Execs Analyze Ad Fraud Issues
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
The ANA says more than $7 billion will be lost to ...
- Above The Fold And Relevancy Optimizes Viewability
Research Brief, Jack Loechner - Thursday, February 18, 2016
"Viewability," says the report, has become a hot topic in digital marketi ...
- Operative Partners With Moat To Provide Publishers With Automated Inventory Management For Viewability
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
Operative Media, Inc., on Wednesday announced a partnership and integration with Sa ...
- Operative Taps Moat For Viewability
Publishers Daily, Erik Sass - Wednesday, February 10, 2016
Operative Media, a company which operates an advertising management platform for onli ...
- Three Arguments In Favor Of Video Advertising
Around the Net in Video, P.J. Bednarski - Wednesday, February 10, 2016
An ad executive says native advertising, better viewability safeguards and engagement sta ...
- DataXu Debuts Pre-Bid Viewability Function
Real-Time Daily, Tobi Elkin - Tuesday, February 9, 2016
Programmatic marketing software provider DataXu on Tuesday announced a new Pre-Bid Viewabili ...
- Research Shows The Limits Of Viewability
Real-Time Daily, Tobi Elkin - Tuesday, February 9, 2016
Quantcast, a provider of real-time advertising services, on Tuesday released research findin ...
- Visible Measures Makes A Bold Ad Guarantee
VidBlog, P.J. Bednarski - Tuesday, February 9, 2016
Visible Measures' new ScrollView solution guarantees viewability -- of the entire ...
- Advertisers Are Right -- They Really Are Wasting Half Their Money On Spray And Pray Display
London Blog, Sean Hargrave - Thursday, February 4, 2016
Research suggests UK viewability rates are just 50%, thanks to mass adopti ...
- Placed Launches Out-of-Home Attribution
Mobile Marketing Daily, Ben Frederick - Wednesday, February 3, 2016
Place applies tactics commonly used for measuring the viewability of digital advertisemen ...
- The Impact Of Viewability On Creative Advertising
Online Spin, Cory Treffiletti - Wednesday, February 3, 2016
Viewability is fast becoming the standard for online advertising, but the implicatio ...