While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
An ad executive says native advertising, better viewability safeguards and engagement stats make online video advertising an enticing investment for marketers.
1 comment about "Three Arguments In Favor Of Video Advertising".
Check to receive email when comments are posted.
Vitaly Pecherskiy from StackAdapt Inc.,
February 10, 2016 at 3:13 p.m.
I think it's important to separate the two formats, video and native, to understand where viewability plays a role. With video, viewability is essential since the engagement happens on the impression level. With naitive advertising, which acts as a vehicle to drive users to branded content, impressions mean very little. The goal with native is engagement post-click, hence native should be bought on CPC or ideally even CPE (cost-per-engagement) model
I think it's important to separate the two formats, video and native, to understand where viewability plays a role. With video, viewability is essential since the engagement happens on the impression level. With naitive advertising, which acts as a vehicle to drive users to branded content, impressions mean very little. The goal with native is engagement post-click, hence native should be bought on CPC or ideally even CPE (cost-per-engagement) model