- 'Nerve' Promo Puts Movie's Stunts In Your VR Headset
Marketing Daily, Aaron Baar - Saturday, July 30, 2016
To promote the film, Lionsgate created a first-person, virtual reality experience th ...
- 'New York Times' Unveils First Mobile 360 Video Experience
Publishers Daily, Sara Guaglione - Friday, July 29, 2016
The first execution of the VR video experience is with content creat ...
- A Simpler Way Around For 360 Degree Video Ads At 'NYT'
VidBlog, P.J. Bednarski - Friday, July 29, 2016
A new company, OmniVirt, is marketing technology that lets publishers run ...
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers c ...
- Google VR For Android Poised To Become Reality For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2016
Google simply needs to build the technology to explore another reality ...
- The Over/Under Is Four Weeks On Pokemon Go
Online Spin, Cory Treffiletti - Wednesday, July 20, 2016
I caved the other day and let my kids play Pokemon ...
- What Are Google's Plans For Virtual And Augmented Reality?
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, July 18, 2016
Google is working on a “dedicated headset that blurs the line betwe ...
- Americans Ask Google To Help Find Pikachu, Eevee
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2016
Millions across the country use their phones to hunt for Pikachu a ...
- NEW! Jack Daniel's Launches Virtual Reality Campaign
Out to Launch, Amy Corr - Thursday, July 14, 2016
The
Jack Daniel Distillery launched a 360-degree
virtual reality video ...
- 'HuffPo' Launches VR Coverage Across Platforms
Publishers Daily, Erik Sass - Thursday, July 14, 2016
The immersive and VR programming will be available across HuffPo's desktop a ...
- Agencies See Future In Pokemon Go Augmented Reality Adoption
AI & IoT Daily, Chase Martin - Wednesday, July 13, 2016
Augmented reality and virtual reality are gaining traction with investors, but th ...
- Users Interact With Well-Based VR Ad Campaigns
Mobile Marketing Daily, Ben Frederick - Monday, July 11, 2016
Based on a heat map of user eye movements, StartApp found th ...
- UK Government Convinced VR Is The Future Of Creative
Around the Net In MAD London, Sean Hargrave - Wednesday, July 6, 2016
The UK government is turning its attention to the virtual reality indust ...