- Study: Social Media Brand Advocacy Endures
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
No one doubts the power of word-of-mouth brand advocacy. But how lo ...
- P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
MediaDailyNews, Steve McClellan - Thursday, November 17, 2011
Tremor, the Procter & Gamble marketing unit that focuses on the so-call ...
- Correction: Ticketmaster Uses Buddy Media
Online Media Daily, Gavin O'Malley - Wednesday, October 19, 2011
Citing a new report from Forrester Research ("Traditional Paid Media Must Fu ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- Social Media Marketers Put Premium On WOM Reviews
Online Media Daily, Gavin O'Malley - Tuesday, September 27, 2011
It turns out that social media marketers value certain types of user-generat ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Social Media WOM Propels Purchasing Decisions
Online Media Daily, Gavin O'Malley - Wednesday, August 3, 2011
Regardless of what channels deliver the information, nearly 50% of consumers 18- ...
- Big Marketers: Social Tracking Now A Priority, Tools Still Lacking
Online Media Daily, Joe Mandese - Wednesday, August 3, 2011
Social media is having a profound effect on big marketers, but it ...
- Marketers Want More Online WOM Data
The Social Graf, Erik Sass - Wednesday, August 3, 2011
Social media can be a powerful online advertising platform, but you ha ...
- Searches From Face-Time Conversations In The Billions
SearchBlog, Laurie Sullivan - Thursday, June 23, 2011
Google searches provide information for about 145 million brand conversations daily. That ...
- Dunnhumby Acquires BzzAgent
Marketing Daily, - Monday, May 23, 2011
Dunnhumby Ltd., the London-based shopper loyalty company, says it has acquired BzzAgen ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- People Close-Lipped On Companies, Products
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
"The most underleveraged way to encourage positive word-of-mouth with your best custome ...
- How Facebook Might Reinvent Search
Online Media Daily, Laurie Sullivan - Thursday, May 5, 2011
Social by design -- the buzz phrase for the coming year ...
- Americans Heard bin Laden News via Social Media... and Broadcast News, and WOM, and...
The Social Graf, Erik Sass - Thursday, May 5, 2011
Any time there's a big news event nowadays, it seems like ...
- Users Register Social Network Comments While Shopping
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
One-quarter of customers share their experience in online conversations from smartphones whi ...
- Top 10 Most-Talked About Brands
Marketing Daily, - Friday, January 28, 2011
After six months, the brands women continue to talk about include: ...
- Subway, Domino's Lead 2010 Foodservice Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, January 12, 2011
Subway led the list of restaurant brands with the highest 2010 scor ...
- Subway, Domestic Automakers Top 2010 Positive Buzz
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Last year, Subway earned the most positive buzz among adult consumers, accordi ...