- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Social Media WOM Propels Purchasing Decisions
Online Media Daily, Gavin O'Malley - Wednesday, August 3, 2011
Regardless of what channels deliver the information, nearly 50% of consumers 18- ...
- Big Marketers: Social Tracking Now A Priority, Tools Still Lacking
Online Media Daily, Joe Mandese - Wednesday, August 3, 2011
Social media is having a profound effect on big marketers, but it ...
- Marketers Want More Online WOM Data
The Social Graf, Erik Sass - Wednesday, August 3, 2011
Social media can be a powerful online advertising platform, but you ha ...