- Women's Expectations Don't Equal Their Motivations
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
There are more women motivated to have balance in life and ...
- Social Media Can Empower Arab Women
The Social Graf, Erik Sass - Tuesday, December 27, 2011
The huge upheavals which toppled tyrants across the Middle East are ju ...
- What Do Women (And Men) Want?
Marketing: Causes, David Hessekiel - Monday, December 12, 2011
Sigmund Freud, the father of psychoanalysis, is famous for having asked t ...
- 'Ricki Lake' Talker Clears 80% Of U.S.
MediaDailyNews, Fern Siegel - Friday, December 9, 2011
"The Ricki Lake Show," the new syndicated talk show, is sold ...
- Cox Forms Red Carpet Media
Online Media Daily, Mark Walsh - Tuesday, December 6, 2011
With the film awards season kicking off, Cox Digital Solutions Tuesday roll ...
- TrueCar.com Gets Into Women's Auto Racing
Marketing Daily, Karl Greenberg - Friday, December 2, 2011
Online auto marketplace TrueCar, Inc., has launched a multi-year commitment to suppo ...
- Today's Women: Power, Yet Expectations
Marketing Daily, Kathy Oneto - Friday, December 2, 2011
What marketers can learn about three generations of women and how ...
- High-End Cosmetics Continue To Gain
Marketing Daily, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...
- Online Spending Up 14% So Far; Women Rule
Marketing Daily, Sarah Mahoney - Wednesday, November 23, 2011
A new study just out from Boston Consulting Group reports that 9 ...
- WEtv OKs Series On Gospel Duo
MediaDailyNews, Fern Siegel - Monday, November 21, 2011
WE tv has greenlit an eight-episode, one-hour original series focused on Eri ...
- Omnicom Acquires PR Shop Marina Maher Communications
Raw, Steve McClellan - Wednesday, November 16, 2011
Omnicom Group confirmed today that it has purchased Marina Maher Communications (MMC ...
- Disney Online Acquires Blog Network Babble Media
Online Media Daily, Gavin O'Malley - Monday, November 14, 2011
Diving deeper into the mommy market, Disney Online just acquired blog netwo ...
- Jenny Drops 'Craig,' Hires Mariah Carey
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
The Four Seasons on 57th Street in New York became Carlsbad, Calif ...
- Nickelodeon To Debut NickMom
MediaDailyNews, Wayne Friedman - Wednesday, November 9, 2011
Looking to expand its array of kids-related TV programming assets, Nickelodeon wi ...
- The Limited Launches Plus-Sized Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
The Limited has launched Eloquii, a brand designed and marketed exclusively ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- The Three Screens Of Eve
Marketing Daily, Ayesha Mathews-Wadhwa - Saturday, November 5, 2011
Designing online for women is different. ...
- Hulu Plus Teams WIth CW
Online Media Daily, Gavin O'Malley - Friday, October 28, 2011
Gearing up for the future -- and perhaps an IPO -- Hu ...
- Women 'Like' CPG On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 25, 2011
Women account for 65% of CPG "Likes," while they make up 5 ...
- Women's Voices Are Better
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
From GPS devices to voicemail boxes, most computerized voices are female. T ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Keiler Names Taylor President, CEO
MediaDailyNews, Fern Siegel - Thursday, October 20, 2011
Keiler has named Lynn Taylor as president and chief executive officer. T ...
- GSN Names New Programming EVP
MediaDailyNews, David Goetzl - Wednesday, October 19, 2011
The Game Show Network, which prefers to be known as GSN, continu ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Rosie, Oprah Debut OWN Shows
MediaDailyNews, - Thursday, October 6, 2011
The premiere episodes of the new OWN series "The Rosie Show" wi ...
- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- Coca-Cola, UN Team On Women's Empowerment
Marketing Daily, - Wednesday, September 28, 2011
The Coca-Cola Company is partnering on a global basis with United Nations ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...