- When Marketing To Men, Respect Women
Engage:Men, Ethelbert Williams - Tuesday, April 30, 2013
First, let me say bravo to my friends at Unilever for on ...
- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women n ...
- Why Only 26% Of Women Will Truly 'Lean In'
Marketing Daily, Tinesha Craig - Wednesday, April 24, 2013
Lately, it seems women in the U.S. are divided into two camp ...
- Raven To Chairman, A&E Networks, Dubuc Named CEO
MediaDailyNews, Wayne Friedman - Monday, April 22, 2013
Major growth at A+E Networks have meant big promotions for its t ...
- Moms Utilize Social Media, Online Spending
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
Moms have long held the household purse strings, but, in the a ...
- ... And Don't Call Me Baby: Marketing To Today's Women
Marketing: Entertainment, Alison Hill - Thursday, April 18, 2013
She's held slumber/book parties in Nordstrom stores around the country for t ...
- Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
MobileShopTalk, Chuck Martin - Thursday, April 18, 2013
Much of mobile shopping for women appears to involve traveling to ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Women Are Watching More TV, Video, Prefer Positive Ad Messages
MediaDailyNews, David Goetzl - Friday, April 12, 2013
As women continue to play the key role in household purchasing decision ...
- College Freshmen Women Use Media 12 Hours a Day
The Social Graf, Erik Sass - Friday, April 12, 2013
"According to a new study, freshmen women spend nearly half their d ...
- WE tv Greenlights 3 New Unscripted Series
MediaDailyNews, Fern Siegel - Wednesday, April 10, 2013
WE tv announced three new unscripted original series: "The Lylas," following singer-songwrit ...
- Zales Starts 'Friend Your Mom' Movement
Marketing Daily, Sarah Mahoney - Monday, April 8, 2013
A line of "Let Mom Shine" gift ideas and inspirational quotes a ...
- U.S. Women Hold The Purse Strings
Research Brief, Jack Loechner - Tuesday, April 9, 2013
According to a report recently released by Nielsen, women have tremendous spendi ...
- Mirror, Mirror: Why Beauty Brands Are #1 Online
Engage:Boomers, Stephen Reily - Monday, April 8, 2013
When we launched a website for Boomers in 2009, a surprising numb ...
- Time For A Beauty Marketing Makeover
Engage:Boomers, Mark Bradbury - Thursday, April 4, 2013
Justin Timberlake's new music video, "Mirrors," should be required viewing for beau ...
- Women Shop Online, But Still Buy In Stores
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
Of the 83% of women planning vacations, social is a go-to sourc ...