- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- Napgate: Cannes
MediaDailyNews, Kevin Ryan - Monday, June 30, 2014
The media's love affair with sensationalistic nonsense took a turn for t ...
- Has Yahoo! Bid For Fullscreen?
Around the Net in Video, P.J. Bednarski - Friday, June 27, 2014
Sky News says Yahoo has offered around $250 million to acquire Fullscre ...
- Yahoo To Guarantee Viewable Impressions
Search & Performance Marketing Daily, Mark Walsh - Wednesday, June 25, 2014
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredit ...
- As Marissa Sleeps, Buyers, Agencies Cool Heels in Cannes
Around the Net In MediaPost's Agency News, Staff Report - Tuesday, June 24, 2014
The Wall Street Journal Reported today that CEO Marissa Mayer was t ...
- Meet Yahoo's New Aviate App
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 24, 2014
Aviate -- the Android app Yahoo acquired earlier this year -- ...
- The Time Marissa Mayer Stood Up Some Ad Execs
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, June 24, 2014
At Cannes, last week, Marissa Mayer reportedly stood up some top ...
- Yahoo Scores Michael Isikoff
Around the Net In Media, Gavin O'Malley - Monday, June 23, 2014
Joining Katie Couric and David Pogue, Yahoo just added Michael Isikoff ...
- Yahoo News Picks Up Another Veteran Journalist
Around the Net in Video, P.J. Bednarski - Monday, June 23, 2014
Michael Isikoff, former Newsweek and NBC News reporter, is joining Yahoo Ne ...
- Yahoo Puts Its Emphasis On Digital Magazines
Around the Net in Video, P.J. Bednarski - Monday, June 23, 2014
Yahoo's advertising revenue is in decline and to stem that trend, C ...
- 'Content Chaos' Blights Video Ad Space, Says Yahoo CMO
Around the Net In MAD London, Sean Hargrave - Thursday, June 19, 2014
Yahoo CMO Kathy Savitt believes the advertising industry is in "content chao ...
- Mobile And Native At Core of Yahoo's Future, Says Mayer
Around the Net In MAD London, Sean Hargrave - Wednesday, June 18, 2014
Yahoo CEO Marissa Mayer spoke at Cannes last night to tell delegat ...
- Top 50 U.S. Web Properties
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 17, 2014
comScore has released a list of the top 50 properties for M ...
- Tumblr Ads To Appear On Yahoo Sites
Around the Net In Social Media & Marketing, Mark Walsh - Tuesday, June 17, 2014
In a bid to boost its display ad sales, Yahoo
wi ... - Yahoo's Mayer Goes 'Native' In Cannes, Makes Giant Product Pitch To Ad Industry
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2014
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad indust ...
- Yahoo Loses Bid To Toss Parts.com Trademark Lawsuit
Online Media Daily, Wendy Davis - Wednesday, June 11, 2014
In a blow to Yahoo, a federal judge in California has aga ...
- Mobile Search At $9 Billion; Bing, Yahoo, Yelp, 'Others' Take Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 5, 2014
Marketers may be spending more on mobile paid-search campaigns, but the ...
- How Julep Tweaks Image Descriptions From Customer Feedback For Search, Social
SearchBlog, Laurie Sullivan - Monday, June 2, 2014
Consumers don't always describe colors like marketers do. Consumers might call t ...