Friday, February 11, 2011
  • CBS, NBC Drop Old Ad Fees: Puts Light On ABC As Lone Holdout

    ANA chief Bob Liodice claimed a certain level of victory with the organization's efforts to eliminate the decades-old fees that ABC, CBS and NBC had charged for the physical work of inserting ads in the system before they run. CBS and NBC have dropped the fees, while ABC still charges "on occasion." ...Read the whole story

  • Search Me: TV Nets Miss Chance To Connect With Viewers

    Patterns in search volume suggest traditional TV broadcasters are missing an opportunity to connect with viewers online. That's according to a white paper from Google analyzing the behavior of viewers and the patterns in online use: before, during and after shows air. ...Read the whole story

  • Oscars Command Pricier Ad Market

    ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year ago. Some advertisers are shelling out $1.7 million and more for a 30-second commercial, up from $1.6 million for the same spot in '10. ...Read the whole story

  • Discovery Reports 7% Rev Gain

    Discovery Communications continued to have strong financial results for its fourth quarter. The period witnessed a 7% gain to $1.01 billion in worldwide revenue, with a 9% hike in U.S. results to $612 million. One cloud: OWN's ratings are down, but higher than Discovery Health. ...Read the whole story

  • DirecTV to Distribute 3net 3D Network

    3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set to begin at 8 p.m. on February 13. ...Read the whole story

  • Fox Holds Thursdays, 'Idol' Still Reigns

    Fox is still tops on Thursday nights, but "American Idol" numbers dropped slightly in the ratings -- so did CBS' "Big Bang" and "Grey's." "Bones" is still going strong. ...Read the whole story

  • Lowe's TV Ads Promote Tax Refund Card

    "Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing Daily. "That part is nothing new. But you may see a little bit more innovation if this small test is expanded." ...Read the whole story

  • Upfront Comes Under Fire

    Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying it needs reform because it requires difficult long-term planning in an ever-changing business. ...Read the whole story

The Evolution Will Be Televised

Recent controversy over Millennial-targeted television programming provides insights into the differences in the way American generations view the world. ...More