• TV Station Groups Post Huge Gains

    For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing performance levels of the 1980s and 1990s. ...Read the whole story

  • Mobile Touted As Major Revenue Driver

    Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. ...Read the whole story

  • Local TV Ads Surge Back In '10

    Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication TV slipped in 2010 -- 2.8%, to $4.1 billion -- partly reflecting lower-priced upfront deals set in 2009. ...Read the whole story

  • Silk Campaign Urges Switch From Dairy To Soymilk

    Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in their cereal, coffee, etc. -- with Silk soymilk. The company is backing the effort with a print, television and digital advertising campaign, as well as through a mobile tasting tour. ...Read the whole story

  • FBN Joins Nielsen, Still Trails CNBC Rival

    Fox Business Network is still a work in progress -- now 3.5 years old. But it's grown; up 14% among 25-54s. It still trails CNBC by wide margins. ...Read the whole story

  • Brands Line Up For Indy 500 Centennial

    Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on Memorial Day weekend. Izod, which is title sponsor of the Izod IndyCar Series, sponsored an event at New York's Classic Car Club of Manhattan to kick off the series, which begins this weekend with the Honda Grand Prix of St. Petersburg, Fla. ...Read the whole story

  • New Snapple Tea Bears TV Show's Name

    A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as well as being featured in the show's product placements and ads. The partnership also includes a co-branded contest hosted on Snapple's Facebook site. ...Read the whole story

  • FX Gets Back Into the Sports Game

    FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game of the week this fall. ...Read the whole story

  • The Hub's New Season Unveils 9 Original Shows

    The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren Buffett, who also provides the voiceover. ...Read the whole story

  • Porsche: Taking The Kids To Soccer? Lose The Minivan

    Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story

  • Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth

    Univision has waited eagerly for validation for its excitement about the U.S. Census results to indicate massive growth in its potential audience. Results on Friday showed the number of U.S. Hispanic residents soared 43% since 2000 to 50.48 million. ...Read the whole story

  • Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media

    Two digital media industry pioneers - Adam Gerber and Joe Marchese - officially jumped to senior marketing roles at traditional media companies Thursday, marking a bit of a mini exodus. Gerber, who most recently was CMO of Web site analytics firm Quantcast, and was a veteran Madison Avenue digital media buyer before that, landed as vice president-sales development and marketing for Walt Disney Co.'s ABC Television Network (see related story in MediaDailyNews). Marchese, founder and president of online social media marketing platform SocialVibe.com and SVnetwork, was named senior vice president-digital and marketing strategy at Madison Square Garden's FUSE music TV ...Read the whole story

  • NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined

    Turner and CBS said viewership for Thursday's first batch of Sweet 16 games improved on last year by 14%, as the NCAA tournament moved into its second week. One sure reason: all four games were shown in their entirety in every market. ...Read the whole story

TV Advertising's Tipping Point

The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, yet there's never been a way for advertisers to measure the effectiveness of their ads outside of survey work and econometric modeling. TUntil fairly recently, all any marketer had to go on was a hope and a prayer, tied to an age- and sex-driven demographic segment. We've suspected those demos to be obsolete for a while now. But it wasn't until this week that CBS Research head David Poltrack confirmed the industry's worst fears. ...More

  • Chuck The TV Branded Entertainment

    Stop the storyline and sell me some product. But take your chances with what comes next. Two heavy-handed branded entertainment messages will now subtract one more person from the already dwindling supply of those watching NBC's "Chuck." According to my professional scientific survey, my wife may be another in a small stream of people looking to back away from the four-year old critical (but not with the overall public) favorite NBC show. Her change has to do with a specific branded food product being snarfed down by a character while being held hostage on a recent episode. ...More

  • Extending The Normal Madness

    But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS and truTV -- I decided that I needed to embrace the platform and see how it could be adapted to other regular broadcasting. Outside of perhaps Butler, truTV has had the most upside from the tournament than anyone. Its shared coverage of games has been the biggest ratings draw in the network's history. That got me thinking: What other networks could benefit from a similar content partnership? ...More

  • No TV Network On The 'Worst Company In America' Ballot? Phooey!

    Consumers love to grouse about bad experiences when it comes to products and services. But if you were to include all big-name consumer brands when taking a poll for the worst company in America, wouldn't you include those brands consumers still spend the most time with for their evening entertainment? ...More

  • Personality-Driven 'Networks': It's All In the Definition

    Does one name and one brand always equal one "network"? Sounds like a lot for one person to handle. You might have put Oprah Winfrey, Martha Stewart and Keith Olbermann into this field -- considering recent TV business moves. Now there's the possibility of Glenn Beck headed into the same area with talk about him fronting his own "network." Really? What kind of network? A ...More