TVBlog
It would be extraordinary leadership on President Obama's part to try and dissolve fears some Americans have about their Muslim neighbors by using himself as a vessel. The need for … Read the whole story
For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing … Read the whole story
Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking … Read the whole story
Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication … Read the whole story
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in … Read the whole story
Fox Business Network is still a work in progress -- now 3.5 years old. But it's grown; up 14% among 25-54s. It still trails … Read the whole story
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on … Read the whole story
A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as … Read the whole story
FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game … Read the whole story
Univision has waited eagerly for validation for its excitement about the U.S. Census results to indicate massive growth in its potential audience. Results on … Read the whole story
Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of … Read the whole story
The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren … Read the whole story
Two digital media industry pioneers - Adam Gerber and Joe Marchese - officially jumped to senior marketing roles at traditional media companies Thursday, marking … Read the whole story
Turner and CBS said viewership for Thursday's first batch of Sweet 16 games improved on last year by 14%, as the NCAA tournament moved … Read the whole story
- COMMENTARY
The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, … Read the whole story
- COMMENTARY
Stop the storyline and sell me some product. But take your chances with what comes next. Two heavy-handed branded entertainment messages will now subtract … Read the whole story
- COMMENTARY
But since I can't totally ignore March Madness, due to its ever-present availability -- with every game to be seen on CBS, TNT, TBS … Read the whole story
- COMMENTARY
Consumers love to grouse about bad experiences when it comes to products and services. But if you were to include all big-name consumer brands … Read the whole story
- COMMENTARY
Does one name and one brand always equal one "network"? Sounds like a lot for one person to handle. You might have put Oprah … Read the whole story
