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• Newcastle Brown Ale Launches First TV Campaign by Karlene Lukovitz

  Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off the theme "Taste The Lighter Side of Dark." ...Read the whole story

• Upfront: Cable Nets Expected To Take In $9.2B by David Goetzl

  A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market at large. Volume for the cable market is projected to jump about 15% over a year ago. Cable is expected to take in total dollars on par with the Big Four broadcast networks for the first time, with both at $9.2 billion. ...Read the whole story

• Yahoo Buys IntoNow, Focuses On Interactive TV by David Goetzl

  Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV. IntoNow, which went live in January, recently inked its first advertising deal with Pepsi. ...Read the whole story

• TV Ads Hit $69B In '10, Digital Viewing Up by Wayne Friedman

  With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for marketers -- including online video usage and social media on broadcast sites. ...Read the whole story

• Broadcast Falters, But NBA Scores For TNT by Wayne Friedman

  The NBA early-round playoffs have performed for TNT. So far, TNT's nine telecasts, since starting last weekend, have garnered a 36% gain -- to an average 4.37 million viewers. ...Read the whole story

• HD Commercials Lag At Local TV Stations by Wayne Friedman

  Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say the problem is lack of acceptance of HD ads -- especially from local TV stations, which lag the national TV networks. ...Read the whole story

• TLC Showcases Royal Wedding On TV, Digital Billboards by David Goetzl

  TLC is using the Royal Wedding as its sort of "Shark Week," stuffing its prime-time schedule with all aspects of the nuptials. The network will simulcast on a Times Square billboard as it airs the wedding live Friday. ...Read the whole story

• DirecTV VOD Releases Movies 60 Days Post-Release by Wayne Friedman

  DirecTV started up its controversial "premium VOD" film service on April 21 with a marketing campaign for Sony Pictures Entertainment's "Just Go With It." ...Read the whole story

Ad-dependent TV Under Fire by Diane Mermigas

Advertising-dependent television may have dodged one bullet this year only to be crippled later by an intensifying barrage of economic and tech threats, that will alter its fragile status quo. Online and mobile will siphon off ad revs from trad media. ...More

• Fox Finds New Way To Outfox Regional TV Sports Competitors by Wayne Friedman

  Influencing friends and business partners -- that's what it comes down to in modern TV dealing Fox's regional sports cable TV operation loaned some $30 million to Frank McCourt so his Los Angeles Dodgers could make payroll. But if not Fox, it would have been Time Warner Cable. That's one way to influence things. ...More

• Cable Networks Could Lead The Upfront -- But Still Be Behind by Wayne Friedman

  What would be the psychological effects of cable's upfront ad revenues matching -- or exceeding -- the broadcast networks, as more than a few analysts predict? Short term? A small cheer. Long term? Cable still has a long way to go in other areas. ...More

• Set-Top-Box Lexicon: The PVR And DVR by Jane Clarke

  Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. DVRs are also touted as one of the major forms of commercial avoidance, which has in turn led to numerous research studies that try to understand the impact of DVR usage. ...More

• Show Nurturing Is No Longer The Nature Of TV Business As Survival Or Demise Comes Quickly by Wayne Friedman

  The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season finale, posting a decent 2.5 rating among 18-49ers, up from its 2.1 rating the week before. At Mediapost's Outfront event recently, Bill Carroll, VP and director of programming for Katz Television Group, noted how NBC was slowly nurturing the 10 p.m. show. The trouble is that less of this nurturing goes on today. ...More