Thursday, October 20, 2011
  • Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One

    For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients ... ...Read the whole story

  • Nielsen: Time- And Place-Shifting Accelerate, Digital Options Boosting TV Viewing

    Fueled by ubiquitous access across digital media platforms, time-shifted viewing of television programing has surged 11% among all TV households since the second quarter of 2010, according to the latest installment of the so-called "Cross-Platform Report" being released to clients by Nielsen today. ...Read the whole story

  • TV Viewing Increases Cross-Platform

    Even with more media choices, the average American continues to watch more TV. A new Nielsen report shows that in the April-July period, the average person watched nearly 2 hours and 45 minutes more a month than in the same period a year ago. That marked a rise of about 2% to an average of 146 hours and 20 minutes a month. ...Read the whole story

  • Cable's "I+" Adds Local TV Ads To Extend Reach

    Though local TV ad marketplace is changing, TV stations' advertising efforts continue to compete aggressively with new local cable TV advertising alliances. The latest one -- "I+" -- adds local TV ad avails from satellite and telco TV services. ...Read the whole story

  • Media General: Broadcast Revs Sink, Digital Rises

    Media General's broadcast revenues were hit by lower advertising sales in the third quarter. Total revenues sank 11.4% to $144.7 million. Taking out political advertising, broadcast revenues for the quarter decreased 2.4%. Digital businesses were the silver lining for the company --- with local media Web sites getting more than $8 million in revenues, a 13% hike. ...Read the whole story

  • Research Exec Schulman Exits Turner

    Veteran research executive Stacey Schulman is leaving her senior role at Turner, overseeing research in the animation, sports and digital content areas. Gregg Liebman takes over for her. ...Read the whole story

  • AMC's 'Walking Dead' Rises, Mobilizes GetGlue

    The hotly anticipated return of AMC's "Walking Dead" TV series this week not only won in the traditional ratings but also scored a record high in mobile entertainment check-in service GetGlue. Entertainment fans and members of the social network check-in to share what they are watching or reading. For the evening of its premiere, Oct. 16, "Walking Dead" generated 42,930, the highest single-evening total for a show GetGlue has ever recorded. ...Read the whole story

    90% of TV Viewing Live Even With DVRs in 44% of Households

    According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder, up from 8% in 2005, and 62% digital cable subscribers now use video-on-demand ...More