Arlen Specter, the 81-year-old former Pennsylvania senator, will begin hosting a TV show this week. For millions of people, this is downright shocking. Until a few weeks ago, it seemed … Read the whole story
Longtime agency and network TV sales veteran Bill Cella has joined college football's Pac-12 Enterprises and Pac-12 Networks as chief revenue officer. It is … Read the whole story
When it comes to shows in which TV viewers hang around the longest for the duration of a particular episode, Univision and CBS earn … Read the whole story
CBS has a lot to cheer about so far in the 2011-2012 season: It leads all networks in key categories. Plus, it's Monday night … Read the whole story
Seeking better market position, online video ad platform TidalTV is rebranding as Videology and seeking a more technology-heavy image. Read the whole story
Lackluster spending forecasts might be flooding the overall media economy, but for many top U.S. cable networks -- and some broadcast networks -- good … Read the whole story
In the midst of some overall prime-time audience erosion, ABC had some unexpected fall successes -- several dramas and a comedy. The big news … Read the whole story
PBS said Sunday's second-season premiere of British period drama "Downton Abbey" drew 4.2 million viewers, double the network's prime-time average. Viking River Cruises sponsors … Read the whole story
For years, the big question in interactive advertising has been that of scale. Can the industry deliver ads to more than just a few … Read the whole story
Harvey Kent, Chief Media Strategist for Donovan Systems, was one of the early pioneers in standardizing media pre-buying and Buy / Sell IT systems. … Read the whole story
Who hasn't seen well-written and well- produced, but short-lived, prime-time network shows? And who hasn't thought: "Too bad they weren't on cable"? Two current … Read the whole story