• The YouTube Channel TV Subscription Service Google Won't Talk About

    Google began releasing an update for YouTube on Google TV Sunday. The rollout should take several days to complete. The new features are strongly focused on making it easier for viewers to navigate channels to find video content. ...Read the whole story

  • Grammys: Ratings Strike High Note

    Rocketing ratings for "The "54th Annual Grammy Awards" -- driven by news of the death of superstar singer Whitney Houston -- gave CBS its best results for the music show in nearly 30 years. Nielsen preliminary results put the Grammys at 39.9 million viewers -- the second-largest audience ever for the show. ...Read the whole story

  • NAB Favors Blackout Rules, 5 Senators Oppose Them

    The National Association of Broadcasters came out in favor of rules that allow blackouts of NFL and other leagues' games. In an FCC filing, the NAB suggested that a policy change might affect their exclusive access to certain broadcasts and could lead to cable and satellite operators importing broadcasts of games from other markets that would hurt their business. ...Read the whole story

  • Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management'

    Lionsgate CEO Jon Feltheimer confirmed last week that the company is prepping an original series for Netflix. Jenji Kohan, creator of Showtime's "Weeds," is involved in "Orange is the New Black," which is expected to make it to Netflix in early 2013. In addition, the Charlie Sheen-vehicle "Anger Management" coming to FX. ...Read the whole story

  • NBC, Google Kick Off Olympic Research Initiative

    Continuing its research efforts around the Olympics, NBC will debut a new research initiative for the 2012 London Olympics with the help of Google and comScore. It focuses on finding out new ways to measure "single source consumption of video content on TV, mobile, the PC, and for the first time in this Olympics, the tablet." ...Read the whole story

  • Oprah Apologizes For OWN Pitch

    Oprah Winfrey encouraged people in homes with Nielsen meters to tune into her OWN network Sunday evening, a move that ran afoul of Nielsen, which will place an asterisk next to some OWN ratings. ...Read the whole story

  • Over 1 Million Second-Screen Viewers For Grammys, But Social Is Key

    CBS Interactive attracted over 1 million viewers to second-screen content for the Grammy Awards over the 72 hours leading up to the broadcast event. Robust complementary programming and an a social media effort late last year were key, ...Read the whole story

The Joy Of Live-Tweeting

At a time when there are more televisions than people in the United States, one of the loneliest things you can do is watch TV. There was a time, long ago and far away, when the entire family would gather around the communal television to tune in "The Beverly Hillbillies." But now, with TV sets in almost every room, people today generally watch TV alone. There is, however, an antidote to the feelings of anomie that sometimes arise from the solitary TV experience: live-tweeting. This is the practice of using Twitter to comment on events in real time while simultaneously ...More

  • Building Network Brands Takes Character -- But(t) That's Not All

    Electronic program guides have always been a TV marketing tool of sort, giving us shorthand for a channel's real identity. (Hey, in the old days -- and even today -- TV Guide was a huge marketing tool for the networks, specifically because of its program guide). Now, quicker program changes -- as well as infomercials (or paid programming with titles) -- are all part of EPG fodder. Executives of Rovi Corp. might tell you that EPGs can be the center of everything, the home page of the modern entertainment consumer. ...More

  • Super Ads, Super Messaging, Super ROI?

    I know, I know. By now Super Bowl XLVI -- the game and the commercials -- has long since lost its novelty as water-cooler fodder. However, being a huge aficionado not only of televised sports, but also of the advertising that drives the business, I feel compelled to weigh in on what I consider to be the best Super Bowl ads of 2012, and how they compared on my personal scale of advertising success: The ROI Meter. ROI is one key metric that all the other rankings of TV commercials are now only just managing to capture. Here they are, ...More