• Men's Wearhouse: Not Your Father's Suit by Aaron Baar

  Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a new advertising campaign that encourages young men to show off their inherent, individual styles. ...Read the whole story

• Rentrak Retains MPG's Collaborative Alliance, First Project: A VOD Network TV Directoryby Joe Mandese

  MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a much-needed database that advertisers and agencies can use to evaluate and plan which television networks offer free, ad-supported video-on-demand (VOD) channels. ...Read the whole story

• Tequila Avion Spoofs S&M To Make A Point by Karlene Lukovitz

  On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot at the end: "Choose pleasure." The spot is from agency Walton Isaacson. ...Read the whole story

• New Nook Heals 'No. 1' Bedroom Woe by Aaron Baar

  Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the first "E-Ink" reader that illuminates to accommodate reading in darkness. ...Read the whole story

• Univision Touts Strong TV, Radio Returns And Younger Demosby David Goetzl

  Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as News Corp. has joined the fold and Comcast looks to upgrade Telemundo. In the first quarter, excluding political dollars, net revenue for the company was up 9.3%. ...Read the whole story

• Fox Wins Thursday May Sweeps Night, CBS Gets Closerby Wayne Friedman

  Closing in on the end of the season, the second week of the big May sweeps period gave Fox another Thursday night win. But second-place CBS got closer to the top spot versus the week before. ...Read the whole story

• Oscar Mayer Selects Makes Limited-Time Social Offer by Karlene Lukovitz

  Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing a mother having to say "no" to all kinds of things, but happy to say "yes" to Selects cold cuts, hot dogs and bacon. ...Read the whole story

Ask yourself the obvious question about original programming on digital platforms: How can the likes of Hulu, YouTube, AOL or Yahoo pay for topflight programming, stuff consumers are used to seeing on traditional TV? Answer: Right ...More

• Return-Path-Data Lexicon: Advanced Television Organizations by Jane Clarke

  Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC (the Advanced Television Systems Committee). Both of these groups are actively involved ...More

• Bloomberg Moves To Better 'Neighborhood,' But What About Other Independent Channels? by Wayne Friedman, Staff Writer

  We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content -- is the thing. Less importance is based on a program's association ...More

• What Will Happen At The Upfront? Takeaways From Today's IRTS Newsmaker Breakfast by Dave Morgan, Featured Contributor
• Every Screen is a TV; Nielsen Says Gaming Consoles, Mobile Viewing Up by Daisy Whitney, Op-Ed Contributor
• A Critical Look Back As Upfront Week Approaches by Ed Martin
• NHL PrePlay App Looks Beyond Check-ins, Tune-ins and Social TV by Steve Smith, Staff Writer