TVBlog
What's at the root of Nickelodeon's ratings trouble? Not even the best minds at MIT can do more than theorize. Is it Netflix? Parents loading up DVRs? A general decline … Read the whole story
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a … Read the whole story
On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot … Read the whole story
Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the … Read the whole story
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as … Read the whole story
Closing in on the end of the season, the second week of the big May sweeps period gave Fox another Thursday night win. But … Read the whole story
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing … Read the whole story
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Ask yourself the obvious question about original programming on digital platforms: How can the likes of Hulu, YouTube, AOL or Yahoo pay for topflight … Read the whole story
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Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC … Read the whole story
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We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content … Read the whole story
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Like many others trying to figure out what will happen at this year's TV upfront, I spent the morning at the annual IRTS Newsmaker … Read the whole story
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Recently, my son wanted to see a different TV show than the one his sister was watching on the big screen. I said he … Read the whole story
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Programming executives at the broadcast networks next week will be locked away in conference and screening rooms, making all-important decisions about their 2012-13 schedules. … Read the whole story
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The National Hockey League is going beyond Social TV with second-screen gaming that revives a familiar predicitive play model. The hope is not only … Read the whole story
