What's at the root of Nickelodeon's ratings trouble? Not even the best minds at MIT can do more than theorize. Is it Netflix? Parents loading up DVRs? A general decline in kids' viewing? All may be contributors, but it's probably less-appealing programming. Finding a couple of new hits should be a panacea. ...Read the whole story
- Men's Wearhouse: Not Your Father's Suit
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a new advertising campaign that encourages young men to show off their inherent, individual styles. ...Read the whole story
- Rentrak Retains MPG's Collaborative Alliance, First Project: A VOD Network TV Directory
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a much-needed database that advertisers and agencies can use to evaluate and plan which television networks offer free, ad-supported video-on-demand (VOD) channels. ...Read the whole story
- Tequila Avion Spoofs S&M To Make A Point
On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot at the end: "Choose pleasure." The spot is from agency Walton Isaacson. ...Read the whole story
- New Nook Heals 'No. 1' Bedroom Woe
Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the first "E-Ink" reader that illuminates to accommodate reading in darkness. ...Read the whole story
- Univision Touts Strong TV, Radio Returns And Younger Demos
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as News Corp. has joined the fold and Comcast looks to upgrade Telemundo. In the first quarter, excluding political dollars, net revenue for the company was up 9.3%. ...Read the whole story
- Fox Wins Thursday May Sweeps Night, CBS Gets Closer
Closing in on the end of the season, the second week of the big May sweeps period gave Fox another Thursday night win. But second-place CBS got closer to the top spot versus the week before. ...Read the whole story
- Oscar Mayer Selects Makes Limited-Time Social Offer
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing a mother having to say "no" to all kinds of things, but happy to say "yes" to Selects cold cuts, hot dogs and bacon. ...Read the whole story
Around The Net
- Amazon Will Make TV ShowsAll Things D
Amazon is soliciting scripts for new sitcoms and kids' Web video -- shows it intends to actually make and distribute, unlike with its movie effort, according to Peter Kakfa. The caveat: shows "should look and feel like 'real” TV shows, with commensurate production budgets." Thus, "the big news is that Amazon is formally declaring that it’s in the original video business — just like Google, Hulu, Netflix, Yahoo and lots of other tech guys," writes Kafka. ...Read the whole story
- FCC: Comcast Must Put Bloomberg TV With News ChannelsBloomberg
- The Boom In Live TVTV Guide
Ask yourself the obvious question about original programming on digital platforms: How can the likes of Hulu, YouTube, AOL or Yahoo pay for topflight programming, stuff consumers are used to seeing on traditional TV? Answer: Right ...More
- Return-Path-Data Lexicon: Advanced Television Organizations
Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC (the Advanced Television Systems Committee). Both of these groups are actively involved ...More
- Bloomberg Moves To Better 'Neighborhood,' But What About Other Independent Channels?
We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content -- is the thing. Less importance is based on a program's association ...More
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