Programming Doesn't Come Cheap, But Internet Talent Might

Ask yourself the obvious question about original programming on digital platforms: How can the likes of Hulu, YouTube, AOL or Yahoo pay for topflight programming, stuff consumers are used to seeing on traditional TV? Answer: Right now, they are not paying topflight talent that much -- maybe as low as $15 an hour. ...More

  • Return-Path-Data Lexicon: Advanced Television Organizations

    Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC (the Advanced Television Systems Committee). Both of these groups are actively involved in advancing compliance by helping to form and advance technical standards for industrywide use. ...More

  • Bloomberg Moves To Better 'Neighborhood,' But What About Other Independent Channels?

    We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content -- is the thing. Less importance is based on a program's association with Hulu, Netflix, Amazon or YouTube. But in the old TV world - specifically the current cable TV scenario - that means a lot, especially to the likes of independent network owners such as Bloomberg Television. For its part, Bloomberg wants to be in the next to the big cable news networks -- all to help push along its business. ...More

  • What Will Happen At The Upfront? Takeaways From Today's IRTS Newsmaker Breakfast

    Like many others trying to figure out what will happen at this year's TV upfront, I spent the morning at the annual IRTS Newsmaker Breakfast: The Media Buyers, timed to coincide with the beginning of the upfront. This year's panel was comprised of some of the top media buyers in the U.S.: Initiative's Kris Magel, Starcom's Mike Rosen, UM's David Cohen and Digitas' Stephanie Sarofian. As in past years, the media buyer panel was moderated by media economist and industry luminary Jack Myers. ...More

  • Every Screen is a TV; Nielsen Says Gaming Consoles, Mobile Viewing Up

    Recently, my son wanted to see a different TV show than the one his sister was watching on the big screen. I said he could watch his show somewhere else and he pointed out that his sister was using the TV. I laughed and said "Every screen in this house is a TV." And they are. We don't have cable service and the ten-year-old TV set we have doesn't tune in broadcast channels. So whether it's the big screen, a Mac computer, a tablet or a mobile phone - any device with a screen is equal in my house. They ...More

  • A Critical Look Back As Upfront Week Approaches

    Programming executives at the broadcast networks next week will be locked away in conference and screening rooms, making all-important decisions about their 2012-13 schedules. The following week, they will each try their best to convince advertisers and journalists they have a roster of fresh and exciting new shows that will play well with their veteran series. What better time to remind them what they did right and wrong last year? As we hear what they have to say the week of May 14, it could be helpful to remember the many misfires noted below. ...More

  • NHL PrePlay App Looks Beyond Check-ins, Tune-ins and Social TV

    The National Hockey League is going beyond Social TV with second-screen gaming that revives a familiar predicitive play model. The hope is not only to get people to tune in or check in, but to stay in their seats, fully engaged with the TV programming. ...More