Wednesday, May 30, 2012
  • Breeders' Cup Launches Integrated Campaign

    The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other elements, including traditional media, getting added to the mix in the Southern California market leading up to the event. ...Read the whole story

  • DirecTV Names York Chief Content Officer

    DirecTV has made a major change regarding the crucial position of its top programming executive. Former AT&T and InDemand executive Dan York will take a new position as executive vice president of programming and chief content officer. He replaces Derek Chang, EVP of content strategy and development, who will leave at the end of the year. ...Read the whole story

  • Rise In TV Shows Viewed Online, On Mobile

    Longer Internet video viewing -- particularly that of full-length TV shows -- continues to climb at the expense of short-form video content. Share of time watched on smartphones grew by 41% in the first quarter of 2012, while the share of time watched on tablets grew by 32%. ...Read the whole story

  • Disney's Iger On TV Ad Upfront: Too Early To Tell

    TV's upfront marketplace is underway -- but mum's the word, at least according to one senior media executive. Speaking at the Sanford Bernstein Strategic Decisions Conference, Bob Iger, chairman and chief executive officer of the Walt Disney Company, wouldn't say much -- other than reiterating that for its two big networks, ABC and ESPN, "it's been a pretty good scatter market." ...Read the whole story

  • Hanes Trumpets Tagless Undies

    A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on high-profile entertainment and sports programming, including the NBA playoffs. ...Read the whole story

  • As Smart TV Reports Surface, Apple Remains Coy

    Apple, Inc. may be readying a new Internet-powered television product, according to reports coming out of China on Monday. On Tuesday, Apple CEO Tim Cook added fuel to the fire when he said technology for televisions was of "intense interest" to the company during an interview at a conference. ...Read the whole story

  • Mark Powell; truTV

    Mark Powell has been named vice president of current programming & specials for truTV. ...Read the whole story

  • Alex Lang; Play Creative TV

    Alex Lang joined Play Creative TV as executive producer and creative director. ...Read the whole story

Napster Moment For Dish's AutoHop?

Technology changes everything, but not exactly in the ways we expect. This happens more so with consumer entertainment technology. Dish Network's commercial-skipping AutoHop feature may be in this category. ...More