TVBlog
Questions about the possibility of a DirecTV merger with Dish Network keep coming up. Shareholders and executives of the two companies might embrace one, but hopefully for consumers, the marriage … Read the whole story
Hillshire Farm's first creative from Y&R New York, including TV which broke Sept. 17, focuses on the brand's attention to detail and craftsmanship. Read the whole story
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story
New York Life is hoping to humanize a business that consumers see as arcane and monolithic with a new marketing push that focuses on … Read the whole story
As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision … Read the whole story
After leading ad sales at NBCUniversal's cable networks since late last year, the company has expanded Linda Yaccarino's duties to include the broadcast arena, … Read the whole story
Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it … Read the whole story
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The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those … Read the whole story
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Since the beginning of digital media, online has largely been an afterthought relative to TV for brand advertisers. Consumers are studied for insights that … Read the whole story
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Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason … Read the whole story
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Now we move into the next phase of TV presidential content -- the debates. Unlike in previous elections, the debates come on top of … Read the whole story
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, San … Read the whole story
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Are TV and online the last two great areas of growth for marketing? As someone who has been in the digital marketing space since … Read the whole story
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And now more digital platforms and services for professional TV content: Sounds like boom days for creative types -- in theory. Read the whole story
