• food Hillshire Farm Sweats The Details by Karlene Lukovitz

  Hillshire Farm's first creative from Y&R New York, including TV which broke Sept. 17, focuses on the brand's attention to detail and craftsmanship. ...Read the whole story

• Adap.tv 'Planner' To Optimize Online Video Buys by Gavin O'Malley

  With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

• financial services New York Life Focuses On Families by Karl Greenberg

  New York Life is hoping to humanize a business that consumers see as arcane and monolithic with a new marketing push that focuses on how it can help consumers perpetuate the good in their own lives. ...Read the whole story

• Cablevision, Tribune At Standstill, CW Blackout In NYC Continues by David Goetzl

  As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision executive has signaled that the cable operator feels little pressure to restore the channel to its system. Tribune-owned WPIX has been unavailable in Cablevision homes since mid-August. ...Read the whole story

• NBCU Cable's Yaccarino Adds Broadcast, Named President, Ad Sales by David Goetzl

  After leading ad sales at NBCUniversal's cable networks since late last year, the company has expanded Linda Yaccarino's duties to include the broadcast arena, notably the flagship NBC network. The move also makes Yaccarino president of ad sales. ...Read the whole story

• Fox Tracks Social Media-TV Interaction by Wayne Friedman

  Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it has signed a deal with digital media researcher, trueAnthem, to track social sharing of Fox's digital television content. ...Read the whole story

The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those companies do business. ...More

• The Digital Tail Starts Wagging the TV Dog by Dan Beltramo

  Since the beginning of digital media, online has largely been an afterthought relative to TV for brand advertisers.  Consumers are studied for insights that lead to better TV copy.  TV ad concepts are thoroughly vetted and studied before production.   Final cut TV ads are tested and compared to long standing norms.  Then, at some point, the material is repurposed for digital.  This was a rational process given that digital inventory has been dominated by static display ads, digital campaigns reached smaller audiences, and digital advertising effectiveness was tough to reliably measure. Times are changing fast.  The primary driver of this ...More

• Connected TVs Boast Engaged, Interested Audience for Advertisers by Daisy Whitney

  Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting on these devices. A handful of recent research studies reveals several promising data points about ad opportunities in connected TVs. ...More

• Do Upcoming Debates And So Many Political Ads Equal TV Political Overkill? by Wayne Friedman

  Now we move into the next phase of TV presidential content -- the debates. Unlike in previous elections, the debates come on top of wall-to-wall ads. The ultimate ROI for political ads is measured by votes delivered -- or at least the right kind of votes. TV debates aren't usually big dramatic affairs. Viewers need to hang in for some 90 minutes or so in order to find a big reason to cheer or groan. So there's a lot of media inefficiency.  In 2008, 52.4 million people watched the first debate between Sen. Barack Obama and Sen. John McCain. That ...More

• Adap.tv 'Planner' To Optimize Online Video Buys by Gavin O'Malley

  With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, San Francisco-based Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...More

• TV & Online: The Core Of Your Paid Media For Years To Come by Cory Treffiletti

  Are TV and online the last two great areas of growth for marketing? As someone who has been in the digital marketing space since 1994, I've waved the flag that online is the future as long if not longer than most, but I've never said it was at the expense of TV. I feel as though TV is actually on the precipice of becoming even more important than it has to date, and it's a result of digital being embedded in the experience. ...More

• New Platforms And TV/Video Content: Will Enough Of You Watch? When Will It Matter? by Wayne Friedman

  And now more digital platforms and services for professional TV content: Sounds like boom days for creative types -- in theory. ...More