Questions about the possibility of a DirecTV merger with Dish Network keep coming up. Shareholders and executives of the two companies might embrace one, but hopefully for consumers, the marriage will never happen. ...Read the whole story
- Hillshire Farm Sweats The Details
Hillshire Farm's first creative from Y&R New York, including TV which broke Sept. 17, focuses on the brand's attention to detail and craftsmanship. ...Read the whole story
- Adap.tv 'Planner' To Optimize Online Video Buys
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story
- New York Life Focuses On Families
New York Life is hoping to humanize a business that consumers see as arcane and monolithic with a new marketing push that focuses on how it can help consumers perpetuate the good in their own lives. ...Read the whole story
- Cablevision, Tribune At Standstill, CW Blackout In NYC Continues
As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision executive has signaled that the cable operator feels little pressure to restore the channel to its system. Tribune-owned WPIX has been unavailable in Cablevision homes since mid-August. ...Read the whole story
- NBCU Cable's Yaccarino Adds Broadcast, Named President, Ad Sales
After leading ad sales at NBCUniversal's cable networks since late last year, the company has expanded Linda Yaccarino's duties to include the broadcast arena, notably the flagship NBC network. The move also makes Yaccarino president of ad sales. ...Read the whole story
- Fox Tracks Social Media-TV Interaction
Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it has signed a deal with digital media researcher, trueAnthem, to track social sharing of Fox's digital television content. ...Read the whole story
Around The Net
- New Stan Lee Characters Head To The Hub NetworkThe Daily Blam
As part of a broad licensing arrangement for “Stan Lee’s Mighty 7,” a new comic book series from the man behind so many Marvel legends, A2 Entertainment and Lee’s POW Entertainment announced plans for a feature film based on the superheroes to premiere next year on The Hub TV network. The partners hope the film will be the springboard for a regular TV series, writes Pietro Filipponi, reporting from the Comikaze Expo in Los Angeles. The “Mighty 7” comic book, by the way, is published by Archie Comics. Yes, that Archie. ...Read the whole story
- The Big Debate: Stewart vs. O'Reilly, Oct. 6Time magazine
Comedy Central’s Jon Stewart and Fox News Channel’s Bill O’Reilly will take to the Internet Oct. 6 for a 90-minute debate that will cost viewers $4.95. Half of the proceeds from what’s being called “The Rumble in the Air-Conditioned Auditorium” will go to “very worthy charities,” according to O’Reilly, as quoted by Time’s Sarah Kneezle. The event will take place at George Washington University in the nation’s capital ...Read the whole story
- How Actors Prepare For The EmmysEW.com/Inside TV
The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those companies do business. ...More
- The Digital Tail Starts Wagging the TV Dog
Since the beginning of digital media, online has largely been an afterthought relative to TV for brand advertisers. Consumers are studied for insights that lead to better TV copy. TV ad concepts are thoroughly vetted and ...More
- Connected TVs Boast Engaged, Interested Audience for Advertisers
Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason consumer electronics makers have been betting on these devices. A handful of ...More
- Do Upcoming Debates And So Many Political Ads Equal TV Political Overkill?
- Adap.tv 'Planner' To Optimize Online Video Buys
- TV & Online: The Core Of Your Paid Media For Years To Come
- New Platforms And TV/Video Content: Will Enough Of You Watch? When Will It Matter?
Recent Most Read Stories
- Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
- In An Unusual Monologue, Kimmel Blasts Anti-Vaccine Advocates
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
- Inability To Skip Commercials Frustrates VOD Owners
- Car, Retail Ads Slow Down On Broadcast TV
- YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More
- Programmatic TV: An Idiom's Delight
- Me TV: Narrowcasting To The Age Of Personal Video
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
