• Walmart Exchange Combines Social With Sales Data To Create Retail Leverage With Brands
    Interesting interview with Walmart CMO Stephen Quinn in Advertising Age this week. In it, he discusses the logic behind WMX, or the Walmart Exchange, a new digital media-buying platform utilizing data to target audiences. The reason for the interview were some meetings Walmart held with 200 of its biggest suppliers -- you know, brands -- and the role WMX is playing in their mix. I only know what I read in the Ad Age piece, but a couple of things struck me about the story that have significant bearing on the social media marketplace. One is that the data informing ...
  • Social Network With No Members Valued At $6 Billion
    The headline kind of says it all, but just in case I'll put it another way: we are totally in the middle of a social media bubble. This amusing tale of mass idiocy comes from the Wall Street Journal, citing an earlier report from the investor blog zerohedge.com, which stumbled upon a social media company, CYNK, that trades in the penny stocks based solely, it would appear, on some SEC filings.
  • Doctors Still Leery of Professional Social Media
    While some professions are basically shoo-ins for social media (journalists and Twitter, for example) others have been much slower to embrace the online universe, especially in cases where using social media might run afoul of legal and regulatory constraints and incur liability. That's clearly the case with the medical profession, as physicians remain leery of using social media for professional purposes.
  • Brazilian Debacle Sets Social Media Records
    The Amazon has nothing on the river of tears unleashed by Germany's systematic demolition of Brazil in their World Cup semi-final on Tuesday, which the football-obsessed host country lost 7-1 in an unprecedented blowout, making it the worst defeat both in Brazil's history and the history of World Cup semi-finals. The one-sided rout also set social media records for a live sporting event, according to stats from Twitter and Facebook.
  • MTV Launches Top 20 Music Videos Based on Social Data
    While music videos played a major part in my childhood entertainment universe -- thanks for all the memories, Biz Markie and Whitesnake -- I kind of assumed that kids nowadays are totes over the genre. But it turns out I was mistaken, though some things have indeed changed: instead of assiduously compiling VHS libraries categorized alphabetically by "artist" (I use the term broadly), they are sharing their fave vids online via social media.
  • Social Media Linked to Infidelity, Divorce
    While Facebook apparently experiments with our emotions from time to time, most of the psychological damage we incur by using social media is probably self-inflicted. As evidence for this claim, I would draw your attention to new research that shows Facebook use is correlated with a number of "bad outcomes" for married couples, including a greater likelihood of infidelity and divorce.
  • "Social Capitalists" Ruining Twitter
    You know those people who follow everyone they can on Twitter, solely in the hope that these other users will reciprocate, all so they can amass the biggest number of followers who know nothing about them, in a totally meaningless act of self-aggrandizement? Yeah, turns out those people may be ruining Twitter by turning it into a spam-fest, according to a new study titled "Identifying the Community Roles of Social Capitalists in the Twitter Network."
  • Don't Let YouTube Own Your Audience
    It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, it's relatively easy, consumer awareness of the platform is high, and it has huge reach. But directing customers (or rather, viewers) to YouTube is ultimately self-defeating, because marketers and content creators are turning over their hard-earned audiences over to YouTube - and everything else that goes with them, including valuable data.
  • Google Will Shutter Orkut
    Google is shuttering one of its few successful forays into social networks, Orkut, effective September 30, the company announced in blog post published Monday. Fortunately for Orkut users, they can export their profile data, community posts and photos to other networks using Google Takeout.
  • Today Is Social Media Day! Also, Is Facebook Evil?
    Hey, have you ever thought that social media just doesn't receive enough attention nowadays? I know I have! That's why it was so important for Mashable to declare June 30 Social Media Day back in 2010, so that we can all take a little bit of time off of Facebook, Twitter, YouTube, Instagram, and Snapchat and meet up face to face to celebrate the contributions that Facebook, Twitter, YouTube, Instagram, and Snapchat have made to our lives. But I'm still waiting for Telephone Day.
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