• Facebook Bows New Native Ad Tools For Audience Network
    Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which allows advertisers to distribute ads in mobile apps across properties outside Facebook itself. The new tools, announced this week on the Facebook Developer blog, will give publishers more control over the execution and management of native ads.
  • Whoops: Twitter Runs Ads Next To Porn
    This probably isn't what they meant by a high-engagement adjacency. Twitter's Promoted Tweets were in the news for all the wrong reasons this week, following reports that ads from marketers including Nielsen, Duane Reade, NBCUniversal, and Gatorade had appeared next to pornography. "Adweek" first reported the news.
  • Facebook In Talks To Buy Nokia's Here For Mapping
    This week brings rumors that Facebook is interested in acquiring Nokia's Here for mobile mapping, a stepping stone to more location-based services for users and targeted ads for advertisers. TechCrunch reports that Facebook is on a fairly short list of potential buyers for Here, which also includes Apple, Samsung, Uber, Baidu, Alibaba, Tencent, and Alibaba, as well as a consortium of unnamed carmakers. However, a few things recommend Facebook as the most likely winner -- most notably, the fact that it already has a deal with Nokia to incorporate Here into its mobile Web platform, and appears to be using ...
  • Mayweather vs. Pacquiao Won On Twitter, If Nowhere Else
    It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on Twitter -- even if a lot of it was just people voicing regret that they had paid $100 to see the soporific showdown on pay-per-view courtesy of HBO and Showtime, or "pay per snooze" as some dubbed it. By comparison, the weekend's other big sporting event -- the Kentucky Derby -- was a pipsqueak on social media.
  • Social Media Linked To Divorce (Again)
    One of the best things about social media -- how easy it makes connecting with people -- is also one of the worst things, at least when it comes to the institution of marriage. This week a British law firm, Slater and Gordon, released the results of a survey showing that social media was a frequent source of marital discord and was also cited as a contributing factor in a disturbing number of divorce cases.
  • Anonymous Social Sharing App Secret Shuts Down
    In a surprising turn of events, anonymous social sharing app Secret has decided to shut down because it no longer adheres to its founder's original "vision," just 16 months after it launched -- and not so long after it raised $25 million in a round of funding that valued the company at $100 million. Secret's demise was announced in a (fittingly, somewhat mysterious) blog post by co-founder David Byttow.
  • Twitter Is (Often) Wrong
    This may not surprise anyone who is familiar with the Internet, but social media is not exactly trustworthy when it comes to communicating, you know, facts. That's according to a new study by the American Press Institute's Fact-Checking Project, which surveyed Twitter posts and found that incorrect or misleading tweets outnumber attempts to correct them by a ratio of at least three to one.
  • Facebook Adds Mobile Video Calling
    The social media arms race is escalating yet again, with Facebook's introduction of free mobile video calling as part of its mobile Messenger app, putting it in direct competition with Skype and Apple's FaceTime. Previously, Messenger allowed users to make voice calls; the new feature comes as other social media platforms have unveiled new capabilities including video calling.
  • Teens Say Instagram Is Most Important Social Network
    According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important social network by 32% of teens this year, up from 30% last year. But the biggest winner was Snapchat, which came out of nowhere (or at least no data) in 2014 to become the top choice for 13% of teens.
  • Facebook Testing New Notifications Tab
    Facebook is planning to give its notifications a major makeover, converting it into a central hub for news from across the site, according to Mashable, which first reported the news this week. Facebook is currently testing the new notifications tab and will begin rolling it out to mobile users sometime in the near future, per the same report.
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