• Retailers Lag on Social Commerce
    "Fish where the fish are," the saying goes, but apparently no one shared this wisdom with big retailers, who are lagging behind when it comes to promoting and selling their products on social platforms. That's according to finds from Kenshoo and DataPop, presented in their first "Search and Social Commerce Index" report.
  • Social Ad Spend To Pass $11 Billion By 2017
    U.S. social media advertising revenues will exceed $11 billion in 2017, almost double last year's total of $6.1 billion, according to the latest forecast from Mintel -- but don't look for much spending growth in traditional display ads. Instead, newer ad formats -- including much ballyhooed native advertising -- will account for the lion's share of growth over the next few years, the market and media intelligence firm predicts.
  • A Depressing Picture Of Social Media's Impact On Teens
    Apparently it's now a thing for teenagers to set themselves on fire and share it on social media -- it's called the "fire challenge," although "natural selection" might be a better term for it. Thankfully most teens probably won't feel compelled to self-immolate online, but there's still plenty of reason to worry about social media's broader impact on young people, as a whole series of depressing studies and reports have recently illustrated.
  • Hospitality Chains Get Social with Guests
    Major hospitality chains are jumping into social media like kids in an over-chlorinated pool, including new initiatives to reward guests for social media activity that helps promote their brands. No surprise, all these hospitality chains are trying to win market share among Millennials, who represent a growing proportion of business and tourist travel.
  • Chevys Lets You Frame Yourself
    By all accounts mobile and social media are merging, and anyone who follows this space also knows about the weird hold that food and restaurants seems to exert on people in the mobile-social universe. With that in mind, I recently saw a cute idea at Chevys (a Mexican restaurant chain in California, and something of a local institution) that allows diners to create "framed" mobile self-portraits using simple, printed and laminated standing-menu type flipbooks, and cardboard coasters with pop-out centers.
  • Actually, Teens Love Facebook
    Remember a few months ago, when lots of bloggers (including yours truly) were all in a tizzy about studies that seemed to suggest that teenagers are leaving Facebook? And therefore Facebook is doomed, doomed, doomed I say? Well, that's not necessarily true, judging by a series of more recent surveys. The latest data comes from Niche.com, which surveyed 7,000 graduating high school seniors to find out about their social media habits. Guess which social network came out on top in terms of daily users?
  • SocialQueue Helps Pharma Companies Engage via Social
    Most marketers agree that social media is the place to be for engaging with consumers, but that's not so easy for some product categories -- and pharmaceuticals is definitely high on the list, due to well-founded concerns about regulatory scrutiny and legal liability.
  • OK Cupid Made Bad Matches On Purpose
    If you're going to use the Internet for social purposes (or pretty much any purpose at all) you should get used to the idea that online service providers are conducting experiments on you more or less continually. In the latest example, on Monday Christian Rudder, the president of online dating site OkCupid, revealed that the service had recommended bad matches to see how people would react.
  • Social Media Makes Users Feel Ugly, Inadequate
    Popular social platforms like Facebook and Twitter make more than half of their users feel inadequate in their lives and achievements by comparison with peers and strangers, according to a recent survey of 1,500 British adults conducted by a UK charity for the disabled called Scope.
  • ShareWhere Combines Location-Based, Anonymous Social
    Anonymous social media is kind of creepy, and so is location-based social media, but you know what's really creepy? Anonymous, location-based social media! That's the idea behind ShareWhere, a new social app that allows users to anonymously share what's going on around them.
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