• Brazilian Debacle Sets Social Media Records
    The Amazon has nothing on the river of tears unleashed by Germany's systematic demolition of Brazil in their World Cup semi-final on Tuesday, which the football-obsessed host country lost 7-1 in an unprecedented blowout, making it the worst defeat both in Brazil's history and the history of World Cup semi-finals. The one-sided rout also set social media records for a live sporting event, according to stats from Twitter and Facebook.
  • MTV Launches Top 20 Music Videos Based on Social Data
    While music videos played a major part in my childhood entertainment universe -- thanks for all the memories, Biz Markie and Whitesnake -- I kind of assumed that kids nowadays are totes over the genre. But it turns out I was mistaken, though some things have indeed changed: instead of assiduously compiling VHS libraries categorized alphabetically by "artist" (I use the term broadly), they are sharing their fave vids online via social media.
  • Social Media Linked to Infidelity, Divorce
    While Facebook apparently experiments with our emotions from time to time, most of the psychological damage we incur by using social media is probably self-inflicted. As evidence for this claim, I would draw your attention to new research that shows Facebook use is correlated with a number of "bad outcomes" for married couples, including a greater likelihood of infidelity and divorce.
  • "Social Capitalists" Ruining Twitter
    You know those people who follow everyone they can on Twitter, solely in the hope that these other users will reciprocate, all so they can amass the biggest number of followers who know nothing about them, in a totally meaningless act of self-aggrandizement? Yeah, turns out those people may be ruining Twitter by turning it into a spam-fest, according to a new study titled "Identifying the Community Roles of Social Capitalists in the Twitter Network."
  • Don't Let YouTube Own Your Audience
    It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, it's relatively easy, consumer awareness of the platform is high, and it has huge reach. But directing customers (or rather, viewers) to YouTube is ultimately self-defeating, because marketers and content creators are turning over their hard-earned audiences over to YouTube - and everything else that goes with them, including valuable data.
  • Google Will Shutter Orkut
    Google is shuttering one of its few successful forays into social networks, Orkut, effective September 30, the company announced in blog post published Monday. Fortunately for Orkut users, they can export their profile data, community posts and photos to other networks using Google Takeout.
  • Today Is Social Media Day! Also, Is Facebook Evil?
    Hey, have you ever thought that social media just doesn't receive enough attention nowadays? I know I have! That's why it was so important for Mashable to declare June 30 Social Media Day back in 2010, so that we can all take a little bit of time off of Facebook, Twitter, YouTube, Instagram, and Snapchat and meet up face to face to celebrate the contributions that Facebook, Twitter, YouTube, Instagram, and Snapchat have made to our lives. But I'm still waiting for Telephone Day.
  • More Home Buyers Turning to Social Media
    Social media is playing a bigger role in home-buying decisions, with over three quarters of homebuyers using it during the process of searching for and buying a home, up from 52% in 2011, according to a new survey of homebuyers by the California Association of Realtors.
  • More Employers Rejecting Candidates Because of Social Media
    It's no secret that an unflattering social media profile can torpedo your job search and indeed your whole career, and new data from a survey of employers by CareerBuilder confirms that more employers are passing on candidates because of ill-judged social media content.
  • Teens Using Facebook More, Not Less, Forrester Finds
    All the talk about teenagers abandoning Facebook (which I have contributed to in previous posts) may be overblown or indeed just plain wrong, according to a new report from Forrester Research, titled "Facebook Dominates Teens' Social Usage: Why the Sky Isn't Falling on the World's Favorite Social Network."
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