• YouTube Launching App For Kids
    YouTube is preparing to unveil a new, free app just for kids, called (duh) YouTube Kids. Set to launch February 23 for Android devices, YouTube Kids features a kid-friendly interface, banishing comments and other distractions, with little scrolling needed. Parental controls allow parents to set a limit on viewing time with passwords.
  • CMOs Will Spend More On Social Media, But Still Struggle With ROI
    The latest edition of the CMO Survey from Duke University's Fuqua School of Business had good news and bad news where social media is concerned. The poll of 288 chief marketing officers across the U.S. showed they realize the importance of social media, and plan to boost their spending on it accordingly -- but at the same time are still mostly lost when it comes to demonstrating its impact on sales.
  • U.S., UK Battle ISIS On Social Media
    The terrorist group Islamic State, better known as "the worst people in the world," has shown itself expert in its use of social media to further its horrifying cause -- using channels like Twitter, Facebook, and YouTube to disseminate propaganda, raise funds, entice new recruits, and inspire fear with video and images of its atrocities. And while defeating ISIS will doubtless require a substantial military effort, the U.S. and UK are also taking the fight to social media with "counter-messaging" intended to discourage recruiting and publicize the misery of ordinary people living under the ISIS reign of terror.
  • KLM Knows Its Social Media ROI
    While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.
  • Apple Lifts Ban On Pot Social App MassRoots
    There's an app for thai stick! After being totally uptight and not cool about the whole thing, Apple has finally relented and lifted its ban on MassRoots, the social network app for marijuana fans, the company reported on its blog last week. Apple originally gave MassRoots the boot back in November, citing a policy against "apps that encourage excessive consumption of alcohol or illegal substances."
  • Who's Winning Valentine's On Social? Lego, Of Course!
    The association between romance and small, interlocking plastic bricks may not be immediately -- or indeed ever -- obvious, but that doesn't mean Lego can't bank off of Valentine's Day for a social media win. In fact, the toy brand blew more natural Valentine's categories like jewelry and candy out of the water, according to social engagement data from MediaPost's Digital Engagement Index, powered by ListenFirst.
  • Facebook Gives Us Life After Death
    All praise Facebook, who giveth us life -- yea, even after death. Your online persona can now live forever, thanks to a new Facebook policy that allows users to designate a "legacy contact" who will maintain their profile after they have passed from this mortal realm. As time goes on, there will inevitably be more and more memorial pages interspersed among those of the living, forming a kind of virtual cemetery interwoven with our present-day lives. Eventually the profiles might become more like historical documents, creating a sort of continuous social archive of people's connections.
  • Sqor Sports Connects Athletes To Fans, Brett Favre's On The Team
    It's hard to think of anything better suited to social media than spectator sports, what with all the victories to gloat over, highlights to share, rumors to mill, and stats to bandy about in endless debates. In fact, there are now a whole passel (that's a technical term) of new social networks and social media platforms devoted to professional sports, promising fans closer connections with their favorite players.
  • Facebook Preps New Facial Recognition Feature
    Facebook is here to help enable your hyperactive social life with a new facial recognition feature that scans your photos and automatically identifies people, offering suggestions to tag them. The new technology, called "DeepFace," was developed for Facebook by an Israeli company called face.com, acquired by the social networking giant back in 2012. According to the company, it is able to recognize a human face in a new photo by comparing it with a previously uploaded photo with 97.25% accuracy.
  • Instagram Post Tips Off Burglars
    Police and insurers have been warning that social media can provide burglars with key information including when intended victims are out of town, with Facebook posts about holidays cited as the most frequent culprits. Now you can add Instagram to the list according to Philadelphia police, who said ill-advised posts on the photo-sharing site tipped off burglars to some high-end loot.
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