Nielsen isn't abandoning set-top-box (STB) data, but it's substantially scaling back plans to use it for local measurement. It boils down to the need for speed. In the 55 largest markets, Nielsen has determined -- at least for now -- that it's not possible to collect and process the data in a timely enough fashion to continue with overnight ratings - a client request. So, Nielsen has altered the new "hybrid" system it laid out last summer.» 0 Comments
Lost in some of last week's hoopla around an ESPN cross-platform measurement initiative was Telemundo embarking on a similar effort. The Spanish-language media company is looking to measure behavior among Hispanics across four segments: TV, online, mobile and social. The project Telemundo's commissioned will use resources from Symphony Advanced Media (SymphonyAM), which collects data on multi-media usage, and Vision Critical, which develops panels. It's the first time the two have measurement entities have worked together.» 0 Comments
Would Chase Carey take it back if he could? Certainly, as one of the smartest media executives around with impressive tenures at DirecTV and News Corp., he doesn't need any advice from the media. But, in retrospect, he might have been better off cutting his April comments about Aereo short. The suggestion he made - that Fox could move to pay-TV distribution -- has brought potentially troubling interest on Capitol Hill and may have only helped the enemy Carey and colleagues would like to quash.» 2 Comments
Creative types who are lamenting DVRs neutering their ads may have a new challenge on their hands: social media. How are they going to get millennials who are watching TV with their heads buried in Facebook and Twitter to pay more attention to their spots?» 2 Comments
In response to a recent TVBlog titled "Nielsen Poised To Win Online Measurement Derby," industry researcher Tony Jarvis says suggestions a single measurement company will provide data that forms the currency for multiple platforms are misguided. Jarvis, who runs Olympic Media Consultancy and has worked with the likes of P&G and GlaxoSmithKline on the agency side, argues that in the online space, it is "imperative" that comScore "wins," though competition from Nielsen can help spur innovation.» 0 Comments
When a company is eager for FTC approval of a proposed acquisition, it's a relief when a leading customer comes out in favor of it. Nielsen has to take heart from CBS's top researcher David Poltrack supporting its proposed purchase of Arbitron.» 2 Comments
As head of sales at ABC, Geri Wang has considerable visibility into operations at the largest media agencies and she's frustrated by the adaption rate. From her perspective, integration between the TV and digital-video operations remains lumpy, and it's hindering ABC's efforts to speed cross-platform sales.» 2 Comments
Members of Congress often push legislation that has wide appeal to consumers, but is unlikely to pass. It can be an easy way to gain some favorability points. Which is surely what Arizona Sen. John McCain is seeking with a bill looking to usher in a la carte pricing for cable channels.» 0 Comments
A group of agency executives held a gathering in Manhattan on Thursday with Topic A the ongoing upfront. They didn't give away their strategies, but authored compelling conversation nonetheless about the market and a range of other topics. Among them: programmatic buying, branded content and Vine as a fruitful ad platform.» 0 Comments
It could be that so-called advanced advertising will never fulfill its promise. That hardly means failure. Success metrics might be widespread. An increasing number of advertisers might use the new technologies and tout the results. But maybe the potential appears so ripe that expectations have gotten out of control - the promise might need recalibration.» 0 Comments
