• LG Adds Humor With Jane Lynch Comedic Videos

    "We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both humorous and meaningful," Demetra Kavadeles, a representative for LG, tells Marketing Daily. "As a comedic actress, Jane has a unique style that worked perfectly for what we had in mind. It was also important that this person be a parent and could appeal to parents and teens alike." ...Read the whole story

  • AdoTube's New Platform Energizes In-Stream Ad Growth

    To help advertisers with their in-stream ad campaigns, video ad network AdoTube debuted its in-stream video advertising platform. AdoTube aims to expand in-stream ad opportunities by giving users the ability to take advantage of any ad asset on any video player within any publisher or network. ...Read the whole story

  • DirecTV Offers NFL 'Ticket' Cross-Platform, Nationwide

    More pricey online video is on the way for sports TV consumers. DirecTV is offering its highly lucrative NFL Sunday Ticket package of games for $350 a year to nonsubscribers, via online platforms, including mobile phones. ...Read the whole story

Scale Vs. Sizzle: The Online Ad Sales Conundrum

Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or full-page interactive ads. I call this the scale vs. sizzle conundrum and it is causing a wide-range of problems for clients trying to reach measurable campaign objectives. Let's take a closer look at the problems inherent in this scenario. ...More