As The World Turns (And My Head Spins) With ABC News' iPad App by Steve Smith

The ABC network has done famously well with the video app it had ready on launch day for the iPad. Less than two weeks after the early April iPad launch, ABC was already boasting that the app had been downloaded hundreds of thousands of times and had streamed 650,000 time-shifted TV episodes. Months later it remains one of the best examples of a beautifully designed pure video experience on the iPad. And so the arrival of the ABCNews app last month was a bit of a puzzler. ...Read the whole story

  • technology LG Adds Humor With Jane Lynch Comedic Videos by Aaron Baar

    "We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both humorous and meaningful," Demetra Kavadeles, a representative for LG, tells Marketing Daily. "As a comedic actress, Jane has a unique style that worked perfectly for what we had in mind. It was also important that this person be a parent and could appeal to parents and teens alike." ...Read the whole story

  • AdoTube's New Platform Energizes In-Stream Ad Growth by Gavin O'Malley

    To help advertisers with their in-stream ad campaigns, video ad network AdoTube debuted its in-stream video advertising platform. AdoTube aims to expand in-stream ad opportunities by giving users the ability to take advantage of any ad asset on any video player within any publisher or network. ...Read the whole story

  • DirecTV Offers NFL 'Ticket' Cross-Platform, Nationwide by Wayne Friedman

    More pricey online video is on the way for sports TV consumers. DirecTV is offering its highly lucrative NFL Sunday Ticket package of games for $350 a year to nonsubscribers, via online platforms, including mobile phones. ...Read the whole story

Scale Vs. Sizzle: The Online Ad Sales Conundrum by Tod Sacerdoti

Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or full-page interactive ads. I call this the scale vs. sizzle conundrum and it is causing a wide-range of problems for clients trying to reach measurable campaign objectives. Let's take a closer look at the problems inherent in this scenario. ...More