As Unfair and Unbalanced as You Like by Steve Smith

One of the weird consequences of post-mass media is that we can now live in an ideologically pure media bubble of our own on just about any medium. Partisan news reporting is available 24/7 now, on cable, on the Web and on mobile extensions of both on your phone. Play your cards right and keep that bubble intact and you may never have to see a challenging point of view again. But stray onto a video news aggregator and you never know what might happen. All of a sudden a right-wing wingnut may find himself confronted by a Jon Stewart ...Read the whole story

  • Podell Steps Down As CEO Of Next New Networks by Gavin O'Malley

    On the heels of reaching its one-billionth page-view, Web TV network creator Next New Networks is losing its CEO Lance Podell. Citing personal reasons, the company said Podell was relinquishing day-to-day responsibilities as CEO, and assuming the position of Chairman of the Board. ...Read the whole story

  • Netflix And NBC Expand Content Partnership by Gavin O'Malley

    Netflix and NBC Universal on Friday expanded their content-sharing agreement to include more media properties, including USA Network and Syfy. More than 75 episodes of Syfy's "Battlestar Galactica" as well as "Destination Truth" and "Eureka" will now be available on the service, in addition to the USA series "Psych," "In Plain Sight" and "Monk." Also renewed is the deal to distribute past seasons of "30 Rock," "The Office" and "Saturday Night Live." ...Read the whole story

  • food Tofu Goes Interactive In Education Bid by Karlene Lukovitz

    Why the education push? While tofu continues to grow in popularity as an ingredient in restaurant offerings, Americans still tend to be intimidated by using these products at home, acknowledges Nasoya VP, marketing Susan Rolnick. "When people learn where I work, I often hear, 'I bought some tofu once and it sat in my fridge until I threw it out. I just didn't know what to do with it.'" ...Read the whole story

Mobile Video Advertising Is Irrelevant by Tod Sacerdoti

I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me think this? Mobile video is irrelevant because the medium doesn't change anything about our ability to offer scale, targeting, optimization or performance media to our advertisers. In addition, mobile video advertising is served in a nearly identical way to online video (i.e., a forced view before the consumption of free content), so the experience of viewing the ad doesn't change the way it's consumed or performs. ...More