MLB.com At Bat 11 Takes App Stores By Storm by Steve Smith

Digital veterans may recall that across the history of online media, sports publishers tended to be on the leading edge of Web technology. Driven by a passionate audience for whom more is always more when it comes to content, companies like ESPN stayed out in front when it came to pouring video online. Fantasy sports providers have always been among the most successful paid content winners. And niche players like The Sporting News were among the first to marry online community and content to the best effect. And so when it comes to mobile media it is not surprising that ...Read the whole story

  • beverages Coke's Latest Videos Feature 'Happiness Truck' by Karlene Lukovitz

    The latest twist: a "Happiness Truck" -- a Coke delivery truck converted into a mobile vending machine that dispenses free Coke and other unexpected prizes, such as surfboards and inflatable toys. ...Read the whole story

  • electronics Survey Finds Phones Revolutionize Video Games by Aaron Baar

    "Mobile phones, particularly smartphones, are bringing video game play to the masses in ways that nothing else previously has done. You've been able to play games on your computer for 25 or 30 years, but they're not things that are with you constantly. Mobile phones are making the average consumer a video game player and purchaser." ...Read the whole story

  • Collective Acquires Video Ad Platform Oggifinogi by Laurie Sullivan

    Collective is acquiring Oggifinogi, a video advertising platform and services company, to expand in-banner and in-stream video ad formats. Oggifinogi supports more than 100 companies, including Bing, Best Buy, Sony, NBC, and Paramount. ...Read the whole story

  • sports Brands Get Behind MSG's 'BNP Paribas Showdown' by Karl Greenberg

    The title partner, for the third year, is financial firm BNP Paribas. It will hold a VIP reception at the Garden for 900 guests (up from 500 last year), including appearances by the players. The company has been running signage in Times Square, on New York City buses, taxis and in Metro North trains. ...Read the whole story

  • Interclick Launches Ad Platform, Fights Privacy Charges by Gavin O'Malley

    In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own video ad platform. "We are helping clients build consistent cross-channel executions," said Michael Katz, CEO of Interclick. ...Read the whole story

  • packaged goods Unilever Dangles 'Dancing' In Contest For Dove by Aaron Baar

    The Dove Close-Up Challenge encourages women to submit a 60-second video explaining why they are ready and deserve a close-up. The winner will receive an all-expenses-paid trip to Los Angeles for the full "Dancing With the Stars" experience. ...Read the whole story

  • automotive BMW Uses Docs, Social To Get 'I' Cars Rolling by Karl Greenberg

    It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric vehicles coming down the pike. The effort includes a social media program called "Activate the Future" and a real-world test-drive program for ActiveE, an electric car that presages the first such car, the BMW i3 car, due to market in 2013. ...Read the whole story

Syndication, Distribution Or Both by Adam Singolda

In a previous VideoInsider, I wrote that there is no money in online video unless you have the scale marketers need. In that article, one of the vehicles I encouraged publishers to participate in is video syndication. ...More

  • Three Qualities Advertisers Look For in Brand Video Ad Placements by Dan Greenberg

    While much has been written about the evolution of branded video content and "viral video" ads, less attention has been given to the integrated video ad experiences that are helping blur the line between content and advertising. Advertisers are now regularly looking for well-integrated video ad experiences that will help their branded video content fit more naturally within the content experience of a site to drive higher levels of engagement and sharing. ...More