Perrier's "Interactive" Party: Same Crowd, More Sweat by Steve Smith

Apparently at its end, the Perrier Le Club campaign online can claims some level of success if video views are the measure. Earlier in June, Perrier invited users to watch and share a video of a party scene on YouTube. The hook was that the more people who watched and shared, "the hotter the party." To wit, increased viewer levels would unlock new versions of the same clip of a beautiful woman making her way through the party to an ice bucket to pull out a Perrier. I gather they got what they were after. ...Read the whole story

  • retail Big Brands Piloting In-Store 3GTV Networks by Karlene Lukovitz

    The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout the store, extending the television model into the retail environment and making retail a plannable media destination, according to its creator. ...Read the whole story

  • TV Holds: Young Adults More Likely To Media Migrate by Wayne Friedman

    More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are young adults 17-34. ...Read the whole story

  • Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network by Joe Mandese

    In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early 1990s, Taco Bell has agreed to install an ad-supported video network throughout its 5,600 locations nationwide. The deal with Indoor Direct will provide free Wi-Fi access to diners, a move that is expected to convert many drive-through customers into in-restaurant dinners, and boost the amount of time and items they order in the restaurants. ...Read the whole story

  • Verizon Programs Interactive Music Network by David Goetzl

    Verizon's telco TV service has added an interactive Music Choice channel to several service tiers. Tabbed SWRV, the channel allows viewers an opportunity to have influence via online voting or mobile messaging on what videos play. ...Read the whole story

  • Subscription TV Resists Cord-Cutters by Wayne Friedman

    Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- cord-cutting trends are not yet a threat. ...Read the whole story

  • packaged goods Brut Launches Humorous Sports Channel by Karl Greenberg

    "We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers us a way to engage with a young male demographic that is important to our brand by allowing them to connect through a creative, humorous digital media platform." ...Read the whole story

  • iPhone Owners: Big Video Watchers, Mobile App Users by Wayne Friedman

    There is much more video watching on iPhones than other smartphones. Futuresouce says 64% of iPhone users watch video as opposed to 32% of other smartphone users. Plus, they are more likely to download mobile apps. ...Read the whole story

TV, Transformed: What Digitization Brings To Brands by Matt Wasserlauf

Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different creative and format types are impacting viewer engagement. These actionable insights provide brands the opportunity to get an immediate and accurate snapshot of campaign performance, and develop more effective creative based on viewer behavior and needs. ...More