f you look at the usual demographics surrounding video viewing online, you would think much of the action is still going on in the under-55 set. After all, most of … Read the whole story
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time … Read the whole story
According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last … Read the whole story
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That … Read the whole story
You'd think that viral video fever would have run its course by now. But judging by the number of marketers who continue to ask … Read the whole story
Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last … Read the whole story
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. … Read the whole story