Friday, July 15, 2011
  • Infiniti Challenges Lexus, Lets Fans Decide On Media

    The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The new chapter comprises a pair of 15-second spots that will not even air on TV until social fans of the luxury auto brand decide which of the two ads deserves the heavier media rotation. ...Read the whole story

  • Ford Launches Major Racing Program. NASCAR? Not

    "Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's Jim Farley said. "That was a rewarding discovery for me as a leader -- that marketing tactics and product strategy can be totally different." ...Read the whole story

  • Internet Video Ads Skyrocket, Hulu Runs 1 Billion

    Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time spent watching video ads is up, with 49% of the U.S. population seeing Internet video ads. ...Read the whole story

  • Monthly Web Video Sessions Surpass 6 Billion

    Video advertising continued to grow last month in tandem with the expansion of the online video audience. Americans watched 5.3 million video ads last month, up from 4.6 million in May, according comScore. Video ads reached nearly half (49%) of the total U.S. population an average of 35.6 times during the month. ...Read the whole story

  • Amana Intros An Idea: 'Life. Simplified.'

    The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. The tool, as well as in-store materials featuring QR codes, takes users to videos that focus more on how the appliances fit consumers' needs and less on specific product features and attributes. ...Read the whole story

    YouTube Still Streamers Paradise

    According to Nielsen, video streaming is on the rise again in May as Americans streamed more than 15 billion videos, up 2% from last month's all-time high of 14.7 billion streams. The number of online video ...More

    • Do You Suffer From PBS?

      As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting Service. Rather, the affliction that needs your attention is your own Personal ...More

    • More On The Success Conundrum At Netflix

      This week Netflix's announcement of pricing changes has created a stir in the industry. Netflix issued a seemingly reasonable explanation for the increase. That is what PR is for. However, one has to look at this ...More

    • An Antidote To Viral Video Fever