With its obvious likeness to broadcast TV, branded online video might appear to be primarily a consumer market game. But long before YouTube, some of the earliest and most lucrative … Read the whole story
Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and Amazon.com announced a non-exclusive licensing agreement. Read the whole story
Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice … Read the whole story
For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I … Read the whole story
The recent demise of another premium and studio-backed producer of original Web series and entertainment content -- NBC Universal Digital Studios --- shows two … Read the whole story
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I'm consistently surprised … Read the whole story
Content is a woman, distribution is a man. In the online video arena, I've cut hundreds of deals with distribution companies. By and large, … Read the whole story
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines … Read the whole story
Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications … Read the whole story