With its obvious likeness to broadcast TV, branded online video might appear to be primarily a consumer market game. But long before YouTube, some of the earliest and most lucrative video ventures online were driven by b2b models. Video Webcasting back in the early and mid 2000s was economically viable for some early players because big hardware and software companies appreciated the sheer economics of underwriting video programming that could run tens of thousands of dollars a pop. One company that has been generating scores of b2b video is Symantec. In early June the company released a pair of sci-fi ...
Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and Amazon.com announced a non-exclusive licensing agreement. Read the whole story
Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice ... Read the whole story
For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I ... Read the whole story
The recent demise of another premium and studio-backed producer of original Web series and entertainment content -- NBC Universal Digital Studios --- shows two ... Read the whole story
Online video and social media marketing seem to be obvious choices for those tasked with marketing new video game titles, but I'm consistently surprised ... Read the whole story
Content is a woman, distribution is a man. In the online video arena, I've cut hundreds of deals with distribution companies. By and large, ... Read the whole story
Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines ... Read the whole story