Wednesday, July 20, 2011
  • Digital Expansion: Amazon Streams CBS

    Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and announced a non-exclusive licensing agreement. ...Read the whole story

  • Upfront: Trad TV Dollars Pivot Into Digital Channels

    Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice president and chief digital officer for Horizon Media, says some clients shifted 8% to 13% more dollars into premium digital platforms during the upfront. ...Read the whole story

  • Gamer Creates Business To Tap $13 Billion Virtual Goods Market

    Live Gamer will launch Live Gamer Media to complement its ecommerce unit to support advertising for brands and publishers. The new business unit combines two companies that LiveGamer recently acquired: video game ad network GamerDNA, and engagement advertising platform BrandPort. ...Read the whole story

  • Dentsu Cuts Exclusive Skype Deal, First Step In Japan

    Dentsu this morning unveiled a deal with Skype making it the exclusive display advertising partner in Japan for the Internet-based voice and video communications platform. The Tokyo-based agency holding company said the deal covers all display campaigns running on Skype in Japan that are not "multinational," or "multi-regional in nature." Terms of the deal were not disclosed, but Dentsu said it would begin selling Skype's digital display inventory, which will appear in the "Home" tab of Skype for Windows. ...Read the whole story

    Not Completely The Apple Of My Eye

    For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I just didn't believe that Hulu, Netflix, YouTube or any other online service ...More