Thursday, July 21, 2011
  • Ogilvy Debuts Specialty Video Practice, Pushes Engagement

    As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements that place viewers directly into the sales funnel. ...Read the whole story

  • Digital Expansion: Amazon Streams CBS

    Keeping with TV networks' efforts to spread around its content to different digital video distributors, CBS Corp. and announced a non-exclusive licensing agreement. ...Read the whole story

  • NBCU Launches Private Ad Exchange

    NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display ad inventory that can be targeted at scale across the network's Universal Audience Platform. ...Read the whole story

  • Reebok Kicks Off 'Reethym Of Lite' Campaign

    While the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography from Hi-Hat, as lasers, smoke and an acrylic box create a multidimensional Classic R, enclosed within a box. ...Read the whole story

  • Casio Vignettes Show Off Phone's Toughness

    The television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to show off its military-grade specifications, which include being able to withstand extreme temperatures, vibration, drops and submersion. ...Read the whole story

  • AT&T U Adds To Customer Base, Surpasses Cablevision

    AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. The net customer gain of 202,000 was slightly below the 209,000 in 2010. The number of U-verse TV customers now stands at 3.4 million. ...Read the whole story

    Excellent User Experience: Hammered

    This diatribe has a lot to do with my new iPad2. I can't understand how a device that doesn't allow the user to access all moving image Web content (including certain Facebook features and our own ...More

    • Not Completely The Apple Of My Eye

      For a long time I've doubted that the Internet would replace traditional over-the-air and wired television as the primary source for video content. I just didn't believe that Hulu, Netflix, YouTube or any other online service ...More

    • Next Media Strategy Will Be Multiscreen Content Development

      The recent demise of another premium and studio-backed producer of original Web series and entertainment content -- NBC Universal Digital Studios --- shows two main problems that exist with a Web-only strategy. ...More