Thursday, September 29, 2011
  • Adidas Finds Basketball Game Must Go On

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign featuring last year's league MVP Derrick Rose as it launches his signature shoe, the adiZero Rose 2. Plans for the shoe's debut were made well in advance of the current lockout. ...Read the whole story

  • Internet Ads Reach $15 Billion, First-Half 2011

    Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing to the 23% uptick to $14.9 billion in the first half of the year, per the IAB and PricewaterhouseCoopers. Aside from display ads, paid search ads continue to take the majority of the media buy. ...Read the whole story

  • YouTube Launches Google AdWords For Video

    YouTube will launch Google AdWords for video in beta on Wednesday. The tool aims to simplify online video ad campaigns and allow advertisers to use a dynamic, auction-based platform to place and manage ads on YouTube and the Google Display Network. ...Read the whole story

  • Star Search: Burnett's Video Co. Joins Forces With Youtoo

    A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- VIMBY (Video in My BackYard) is joining forces with Youtoo, a cable network of 15 million homes that launched this week. ...Read the whole story

  • AdBrite Taps Jivox Tools To Become More Social

    Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sharing tools that enable consumers to share content through Likes, tweets, email and blog posts. ...Read the whole story

  • Race Heats: Amazon Launches $199 Kindle Fire officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail for $199. Amazon's aggressive pricing will present a challenge both to the iPad and Barnes & Noble's Nook e-reader. ...Read the whole story

  • 'Got Milk?' Goes Peanuts For Halloween

    A seasonal "Got Milk?" campaign from the national Milk Processors Education Program (MilkPEP) is bringing Charlie Brown, Lucy, Snoopy and Schroeder together in a print ad for the first time in 15 years. The campaign continues recent years' efforts to make chocolate milk "the official drink of Halloween." ...Read the whole story

  • Dance To It: Coke Searches For Campaign Star

    Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading a video to a Coke microsite. ...Read the whole story

  • Zeus Returns To Talk Up His Scion Release Series
    How To Target The Most Relevant Online Video Content For Your Brand

    Audiences continue to have an insatiable demand for online video content. In July, Americans had more than 6.9 billion viewing sessions for the first time, with 86% percent of the U.S. Internet population watching video. Despite ...More

    • It's Deja Vu All Over Again

      What's in the future for the video sector? I don't have a crystal ball, but as CEO of a company that's pioneered online editorial video, I do have a vision for the evolution of the digital ...More