Social TV is off and running and, by all accounts, will become a vital part of how many consumers watch TV. So why not layer in rewards for watching shows? Viggle is doing just that. Viggle, with its iPhone and iPad apps, offers an interesting twist on the new field of social TV. Rather than just serve up companion content, Viggle offers rewards from brands for watching TV shows. It's a smart strategy, and taps into the consumer mindset that's powered the success of social games on Facebook and check-ins on places like FourSquare. Human nature dictates that we like ...
The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on ... Read the whole story
It seems like over the last several years, in every major interview, the same general questions are being asked of entertainment executives: “Where do ... Read the whole story
I got into it with a crudit platter during the Super Bowl. It was sitting there, all smug and superior, among the empty beverage ... Read the whole story