Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a consumer's eyes when an ad appears. That's the conclusion of online video technology provider Ooyala's latest quarterly report, releasing today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones. ...
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition with a highly, um, anatomical sponsorship of "Sports Illustrated" Swimsuit Launch Week. Read the whole story
Collective has developed a model to determine online ad attribution and plans to release a study Wednesday pointing to flaws in methods marketers use ... Read the whole story
Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions ... Read the whole story
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment content and advertising, is adding to its capabilities to create original entertainment content ... Read the whole story
We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since ... Read the whole story