Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on … Read the whole story
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition with a highly, um, anatomical sponsorship of "Sports Illustrated" Swimsuit Launch Week. Read the whole story
Collective has developed a model to determine online ad attribution and plans to release a study Wednesday pointing to flaws in methods marketers use … Read the whole story
Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions … Read the whole story
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment content and advertising, is adding to its capabilities to create original entertainment content … Read the whole story
We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since … Read the whole story
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. and Baubles 'R' Us conspire to pressure oafs and oafettes into treating their … Read the whole story