Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phones by Daisy Whitney

Don't just know your audience. Know where they're watching your videos and your video ads. Because video viewing habits - from completion rate to engagement - vary widely depending on the device in front of a consumer's eyes when an ad appears. That's the conclusion of online video technology provider Ooyala's latest quarterly report, releasing today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones. ...Read the whole story

  • automotive Lexus Launches Curvy Swimsuit Sponsorship by Karl Greenberg

    Lexus is continuing its up-shift to a more masculine, performance-oriented proposition with a highly, um, anatomical sponsorship of "Sports Illustrated" Swimsuit Launch Week. ...Read the whole story

  • Poor Attribution Models Waste Billions Of Ad Dollars by Laurie Sullivan

    Collective has developed a model to determine online ad attribution and plans to release a study Wednesday pointing to flaws in methods marketers use today, such as click-through rates, post clicks, and impressions. The strategy -- causal attribution -- aims to support ROI from display and video advertising by linking it to advertising spend, including identifying campaigns that don't work. ...Read the whole story

  • electronics That's Entertainment: Screen Size Doesn't Matter by Aaron Baar

    Consumers are using their tablets and smartphones to stream video programming at an increasing rate, and they're doing it in their homes, where televisions are available. That's according to a new study conducted by Chadwick Martin Bailey. ...Read the whole story

  • Akoo Acquires Theater For DOOH Network by Erik Sass

    Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment content and advertising, is adding to its capabilities to create original entertainment content through a new partnership with the Rosemont Theatre in Rosemont, IL. ...Read the whole story

The Shifting Tides Of Video Advertising by Toby Gabriner

We don't use travel agents to book flights anymore, we can do all of our banking digitally, there's no need for record stores since our music is just a mouse click away and our friends all stay in touch through social networks. Virtually every facet of life has experienced a transformation from an old, manual process to a newer, more automated way. If we value the conveniences offered and the capabilities afforded to us by self-service and automation, why are we still trading advertising like it's the 1960s? ...More

  • Cartier's "Painted Love," Deconstructed by Larry Dobrow

    It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. and Baubles 'R' Us conspire to pressure oafs and oafettes into treating their partners the way they should on a random August Thursday. This means it's high time to check in with Cartier, my favorite upscale producer of bedazzled soap dishes and romanticalistic branding videostuffs. ...More