Tuesday, February 28, 2012
  • Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • Charter Completes EBIF Rollout To Permit Interactive Advertising

    One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV ads to be served nationally. But with Canoe halting its foray into national interactive advertising last week, Charter will only be able to sell iTV ads in its local markets. ...Read the whole story

  • Addendum: Nielsen Claims Other Advertisers Paying For Online Campaign Ratings

    A Nielsen spokesperson took issue with Online Media Daily’s coverage of its announcement of a deal with Unilever to use its Nielsen Online Campaign Ratings service, which reported that Unilever was its first paying customer. The spokesperson said online video ad technology company Tremor Video is also paying for the service, and that at least one other undisclosed advertiser is as well. In recent calls with securities analysts and investors, Nielsen executives have repeatedly said that they were offering data from the NCOR service to big marketers for free in hopes of convincing them to utilize it as a currency ... ...Read the whole story

  • Grab Media Taps Hirshoren As SVP, Sales

    Grab Media, a video distribution company, hired Michael Hirshoren as the company's senior vice president of sales and strategy. ...Read the whole story

Online Video Ads Are Unique Media Buys

The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for traditional interstitials, while exploding the diversity of ad units to satisfy every ...More

  • The Bell Tolls For Thee: How Online Video is Incestuous

    Indie video network Blip emailed producers to announce that it would discontinue redistribution to Boxee, Samsung, Vizio, DivX TV, MeFeedia, Sony BIVL, TiVo, Vimeo. Blip has done an admirable job of differentiating itself over the years, ...More