Mobile Video More Vital Than Social Media on Cell Phones by Daisy Whitney

The music and video capabilities of mobile phones are more important to prospective buyers than the social networking features, according to comScore's hefty new mobile report released late last week. "Demonstrating the importance of the ecosystem experience, smartphone owners rated selection of apps and music/video capabilities as significantly more important than the total mobile market. Meanwhile social networking features were less important, falling outside of the top purchase factors for smartphone buyers, despite the overall popularity in accessing social networking sites on mobile devices," comScore said. ...Read the whole story

  • Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must by Joe Mandese

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • Charter Completes EBIF Rollout To Permit Interactive Advertising by David Goetzl

    One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV ads to be served nationally. But with Canoe halting its foray into national interactive advertising last week, Charter will only be able to sell iTV ads in its local markets. ...Read the whole story

Online Video Ads Are Unique Media Buys by Alex Rowland

The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for traditional interstitials, while exploding the diversity of ad units to satisfy every price point and engagement level. ...More

  • The Bell Tolls For Thee: How Online Video is Incestuous by Ashkan Karbasfrooshan

    Indie video network Blip emailed producers to announce that it would discontinue redistribution to Boxee, Samsung, Vizio, DivX TV, MeFeedia, Sony BIVL, TiVo, Vimeo. Blip has done an admirable job of differentiating itself over the years, and has been an important enabler for indie producers. But what does the decision really mean? ...More