How to Make an Old Fashioned - Mixed Drinks Video Network Finds Ad, Audience Success by Daisy Whitney

When it comes to online video, there are music videos, movie trailers, viral hits, TV shows, digital programs from networks like Revision3 and My Damn Channel and then - everything else. And everything else is what most people in the online video business are working on day in and day out, be they brands or independent producers. I'm talking about the weekly how-to series, the exercise videos, the niche news shows. Many of these producers are winning ad dollars and viewers. One such small company that's gaining traction is Washington-based Small Screen Network. ...Read the whole story

  • Tablet Ads Have Twice Interaction Rate Of Phones by Mark Walsh

    The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. In its fourth-quarter report, the company said full-page display ads on tablets had a 21% engagement rate compared to 9.4% for the same ad units on smartphones. ...Read the whole story

  • beverages Tiger Beer Brewer Backs Street Football by Karl Greenberg

    The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons and shards of color as they play. ...Read the whole story

  • YuMe To Debut Algorithm To Aid Video Ad Placement by Gavin O'Malley

    Media buyers are always looking for better ways to evaluate expected campaign performance. Video ad network YuMe on Thursday is expected to launch a proprietary algorithm that aims to identify the best placement of video ads across digital properties. ...Read the whole story

Chevy Sonic Campaign Proves Entertaining... And That's About It by Larry Dobrow

As a member of a certain demographic subset - grunty dudes who enjoy popular entertainments in which stuff done gets all exploded up like KABOOM! - I constantly find myself under marketing siege by automakers. Usually, they highlight a particular model's contours and vroom- vroom-iness by airing it out on a sun-dappled stretch of deserted turf. Sometimes, they just repeat "bluetooth" over and over. In either instance, the message is the same: In this car, you'll be a solid 27.5 percent cooler and/or more able to transport all your gear for a rad Outward Bound expedition. So when Chevy announced ...More

  • TV Sourcing and Viewing Continues to Change by Jack Loechner

    According to the latest Nielsen Cross-Platform Report Americans spend more than 33 hours per week watching video across the screens, but how they're consuming content, traditional TV and otherwise, is changing. Consumers are increasingly making Internet connectivity a priority. ...More

  • 'A Voice of the TV Viewer' 'NY Times' Ad: Who, What, And Why? by John R. Osborn

    As a subscriber to the print version of the New York Times, I saw an ad on Super Bowl Sunday with the visual of two TV sets side by side, each tuned to an american football game, with one titled "$1.2 Billion," and the other "Free." The headline stated "It's The Same Game. Why The Big Price Difference?" It was signed by the American Television Alliance, an organization that I wasn't familiar with, whose sub-heading states "A Voice for the TV Viewer." As excited as I was to see possible advocacy for TV viewers, I was also confused. I wondered ...More