When it comes to online video, there are music videos, movie trailers, viral hits, TV shows, digital programs from networks like Revision3 and My Damn Channel and then - everything else. And everything else is what most people in the online video business are working on day in and day out, be they brands or independent producers. I'm talking about the weekly how-to series, the exercise videos, the niche news shows. Many of these producers are winning ad dollars and viewers. One such small company that's gaining traction is Washington-based Small Screen Network. ...
The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. ... Read the whole story
The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons ... Read the whole story
Media buyers are always looking for better ways to evaluate expected campaign performance. Video ad network YuMe on Thursday is expected to launch a ... Read the whole story
As a member of a certain demographic subset - grunty dudes who enjoy popular entertainments in which stuff done gets all exploded up like ... Read the whole story
According to the latest Nielsen Cross-Platform Report Americans spend more than 33 hours per week watching video across the screens, but how they're consuming ... Read the whole story