Tuesday, March 6, 2012

Around The Net

  • Solve Media Lets You Skip AdsHuffington Post

    Solve Media, a digital advertising firm, is trying to please advertisers and video watchers who don't want the ads that delay their content. ...Read the whole story

  • Cartier Creates Fantastical FilmFast Company

    The jeweler Cartier is launching a global campaign centering on a short but very elaborate film done in CGI in which a jeweled panther comes to life. The film, called "L'Odysse de Cartier" is meant to be a concentrated, fantastical 3.5-minute view of the band's 165-year history. ...Read the whole story

  • Blinkx Partners With PerformBlinkx

    Video search engine blinkx announced Monday a partnership with sports media group Perform, giving the company access to original and high-quality college sports content and allowing fans to keep up with interviews, plays and players from colleges across the country. Perform highlighted more than 3.5 billion video streams with about 90 million monthly unique users in Q4 2011 -- covering more than 200 sports, according to the company. ...Read the whole story

  • Disney Helps YouTube Targets KidsAll Things D

    Per a programming deal reached last fall, YouTube just added about 70 videos from Disney’s Disney Channel -- many of which are full-length episodes, are all free of charge. “They’re even fully embeddable … if you’ve got 22 minutes to catch up on Zack and Cody’s suite life,” reports AllThingsD’s Peter Kafka. While less sexy than the new genre of Web video programs that YouTube and its partners are pioneering, Kafka reminds us that repurposed, long-form content is a pretty good business. What’s more, kids’ obsessive viewing habits (and arguably low standards) make them an ideal demographic for any video business. ... ...Read the whole story

  • Tribal Fusion Brings Firefly Video To ItalyThe Drum

    Global advertising provider Tribal Fusion, owned by exponential, is to expand into Italy with the launch of its engagement product Firefly Video to the market. The company has also hired Elisa Lupo from Vibrant Media, as sales director to support the Italian launch, where Firefly Video will be sold using a Cost Per Engagement model. ...Read the whole story

If Online Video Were A Baseball Game: Inning-by-Inning Summary

You always hear how online video is in the "early innings." Perhaps, but tell that to anyone who's worked in online video for years, and they'll roll their eyes, saying the industry's been around forever, and ...More