Wednesday, March 7, 2012
  • Ciroc Scores With During-Bowl Videos, Social

    Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl and following days. ...Read the whole story

  • Virgin's Branson Submits To Higher Calling

    A new television advertisement for Virgin Mobile depicts Branson in his youth (complete with signature goatee) as he ponders the idea of founding a wireless telephone company in the future. ...Read the whole story

  • UGG Captures The Thrill Of 'The Chase'

    UGG Australia is launching an integrated campaign that is a homage to the short film, "The Chase." The depth of the men's spring 2012 line extends beyond what most consumers believe about the UGG brand - which is generally viewed as a cold-weather footware. The line consists of sneakers, boots, casual shoes, flip flops, accessories and outerwear. ...Read the whole story

    Around The Net

    • Election-Year Campaigns: Pubs Target Readers With CoverageCapital New York

      Print publications are jumping on the digital and social media bandwagons to attract readers eager for election coverage. First up, the New York Times is offering its most extensive bit of video coverage today, Super Tuesday. Starting at 7 p.m., the will feature live and preproduced videos starring "the big guns from its bench of political reporters, editors and columnists," writes Joe Pomeo. That includes op-ed columnist Gail Collins (whose columns are masterpieces of witty insight, we think), as well as Washington bureau chief David Leonhardt, White House correspondent Jackie Calmes, and New York Times Magazine political correspondent Matt ... ...Read the whole story

    • Solve Media Lets You Skip AdsHuffington Post

      Solve Media, a digital advertising firm, is trying to please advertisers and video watchers who don't want the ads that delay their content. ...Read the whole story

    • Disney Helps YouTube Targets KidsAll Things D

      Per a programming deal reached last fall, YouTube just added about 70 videos from Disney’s Disney Channel -- many of which are full-length episodes, are all free of charge. “They’re even fully embeddable … if you’ve got 22 minutes to catch up on Zack and Cody’s suite life,” reports AllThingsD’s Peter Kafka. While less sexy than the new genre of Web video programs that YouTube and its partners are pioneering, Kafka reminds us that repurposed, long-form content is a pretty good business. What’s more, kids’ obsessive viewing habits (and arguably low standards) make them an ideal demographic for any video business. ... ...Read the whole story

    NFL = Not For Long, As Super Bowl Finally Crosses MultiPlatform, Multi-Device Line

    When the New England Patriots kicked off to the New York Giants for Super Bowl 46, 111.3 million people were watching the game on television sets around the world. And this year the NFL, one of ...More