• Ciroc Scores With During-Bowl Videos, Social

    Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl and following days. ...Read the whole story

  • Virgin's Branson Submits To Higher Calling

    A new television advertisement for Virgin Mobile depicts Branson in his youth (complete with signature goatee) as he ponders the idea of founding a wireless telephone company in the future. ...Read the whole story

  • UGG Captures The Thrill Of 'The Chase'

    UGG Australia is launching an integrated campaign that is a homage to the short film, "The Chase." The depth of the men's spring 2012 line extends beyond what most consumers believe about the UGG brand - which is generally viewed as a cold-weather footware. The line consists of sneakers, boots, casual shoes, flip flops, accessories and outerwear. ...Read the whole story

NFL = Not For Long, As Super Bowl Finally Crosses MultiPlatform, Multi-Device Line

When the New England Patriots kicked off to the New York Giants for Super Bowl 46, 111.3 million people were watching the game on television sets around the world. And this year the NFL, one of the most successful sports -- and yes, media -- brands in the world, debuted the broadcast on more than just television screens. For the first time ever, the Super Bowl was streamed live via the Internet. The NFL -- like many video content providers -- is adopting a multiplatform, multi-device strategy for delivering its valuable content. ...More

  • Broadway is Behind the Times When Using Online Videos to Promote Shows

    Once every few months, filled with self-loathing after spending nine straight hours in the company of real housewives, I feel the need for some aesthetic counterbalance. I express this need by skipping off the sofa and announcing, in my most trumpety baritone, "Honey, we're goin' to the theee-AAY-turrr! Fetch me the shirt with buttons!" What I tend to forget is that coordinating a night on, off or around Broadway usually demands some forethought. After one recent low-culture TV binge, I suggested we grab tickets for The Book of Mormon. The nice lady at Telecharge subsequently informed me that she could ...More

  • Series Where TV Doesn't Even Exist Yet Ushers In 'TV Everywhere'

    This year's second season finale of "Downton Abbey" on PBS gave the network its largest audience in years, and upped its "Masterpiece Theatre" brand 18-34 female demographic by a staggering 251%. What a coup in this era of segmentation -- where so many outlets are competing for everyone's very limited time. And from a digital standpoint, I'm happy to say that I take back much of what I wrote back in 2010 in one of my first blog posts about PBS' stalled digital strategy. ...More

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