Carmakers are among the top spenders in online video ad dollars, just as they are on TV. But what are online video consumers looking for in a vehicle? Online video ad vendor Videology surveyed video viewers to get a sense of whether auto ads are hitting the mark. Are carmakers talking about the features in their video ads that most interest their potential buyers? ...
Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl ... Read the whole story
A new television advertisement for Virgin Mobile depicts Branson in his youth (complete with signature goatee) as he ponders the idea of founding a ... Read the whole story
UGG Australia is launching an integrated campaign that is a homage to the short film, "The Chase." The depth of the men's spring 2012 ... Read the whole story
When the New England Patriots kicked off to the New York Giants for Super Bowl 46, 111.3 million people were watching the game on ... Read the whole story
Once every few months, filled with self-loathing after spending nine straight hours in the company of real housewives, I feel the need for some ... Read the whole story