Social TV Grows 91% From a Year Ago; Animated Shows like American Dad Hot on Facebook by Daisy Whitney

February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the amount of conversations and check-ins around TV shows has grown 91% year over year, said social TV tracking service Trendrr.tv in a recently released white paper. The last year has seen a slew of programmers from Discovery to Showtime release new and additional social TV apps to promote synchronous viewing, some of which include online video. Plus, there's been ample attention by media agencies to startups that can track and quantify social buzz around shows and ...Read the whole story

  • Hulu Tops In Video Ads by Gavin O'Malley

    Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions -- more than 1.5 billion in February alone. In total, video ads reached 50% of the total U.S. population an average of 49 times during the month. ...Read the whole story

  • U.S. Marine Corps Infiltrates YouTube by Laurie Sullivan

    The United States Marine Corps on Monday will run an advertising campaign on YouTube for desktop and mobile. The JWT-created campaign shows Marines as warriors and humanitarians. The ads target YouTube's traditional audience, males ages 17 to 24, and aim to complement the unit's YouTube Channel. ...Read the whole story