VidBlog
The number of online video ads viewed by Web consumers doubled year over year. In February, Americans saw 7.5 billion video ads, according to comScore's just-released February online video figures. … Read the whole story
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
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In terms of advertising verticals, auto, consumer electronics, and travel are most bullish on digital video advertising, while categories like beauty and toiletries lag … Read the whole story
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Advertiser Perceptions asked marketers and agencies what the most important factors driving the adoption -- or preventing further adoption -- of digital video were, and found that … Read the whole story
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Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
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By suing Facebook for patent infringement, Yahoo is either seeking a cash settlement or some form of equity in pre-IPO Facebook, as it did … Read the whole story
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For more marketers to adopt digital video advertising, ROI and standardization of measurement are the most important obstacles to the further adoption of digital … Read the whole story
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Randy Cohen, president and CEO of Advertiser Perceptions, started off his presentation on digital video with a clip from "Video Killed the Radio Star," … Read the whole story
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55% of marketeres plan to increase spending on digtial video advertising in the next year, according to Randy Cohen of Advertiser Perceptions, and many … Read the whole story
