The number of online video ads viewed by Web consumers doubled year over year. In February, Americans saw 7.5 billion video ads, according to comScore's just-released February online video figures. That's up from 3.8 billion total video ads a year ago. And while there are variations in the number of ads delivered month by month - 5.6 billion ads delivered in January; 7.1 billion served in December, for instance - the overall trend is positive. ...Read the whole story
- L'Oreal, Lauren Team Up For Big Pony Launch
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well as digital applications supporting the launch. ...Read the whole story
By suing Facebook for patent infringement, Yahoo is either seeking a cash settlement or some form of equity in pre-IPO Facebook, as it did in Google by way of the AltaVista patents it inherited when it bought Overture (who'd acquired AltaVista). Seeing how Microsoft's $45 billion offer is a thing of the past, and Yahoo revenues have fallen from $7 billion to $5 billion from 2008 to 2011, maybe new CEO Scott Thompson's lawsuit is a veiled attempt to force Facebook to ultimately buy Yahoo ...More
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