Satellite, Telcos Add Video Subs in 2011; No Evidence of Cord-Cutting by Daisy Whitney

Cord-cutting? What's that? The biggest multichannel video providers in the United States added subscribers last year, rather than lost them. A just-released study from Leichtman Research Group found that the 14 biggest service providers representing about 94% of the market added more than 380,000 new video customers in 2011. ...Read the whole story

UGC and Social Dominate Online Video Viewing by Erik Sass

While advertising might not be running against all of it, user-generated content and video on social networks represent the large majority of online video viewing, according to a new report from AccuStream Research titled "Internet Video 2011-2014: View, Share, Site, and User Analytics." ...More

  • Agnostics, Go Home: We Want Platform Committers by Paul Kontonis

    Content creators love to brag about how their work is "platform-agnostic." It means that their video content is free to roam onto any platform, be it TV, mobile, PC, tablet, etc. This is generally seen as a positive because even just a few years ago, getting video content onto more than just its original platform was in itself an achievement. But a recent conversation changed my view of platform-agnostic -- forever. The crux of the conversation was this: Brands and content creators shouldn't focus on being platform-agnostic; they need to focus on becoming platform-committed. ...More