Monday, March 26, 2012
  • Duracell Powers Up Olympic Marketing

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through a months-long, multimillion-dollar effort, the brand is using all elements of marketing -- particularly packaging, in-store signage and digital social platforms -- to encourage athletes and fans to "Rely on Copper to Go for the Gold." ...Read the whole story

  • End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012

    The video everywhere and anywhere phenomenon is finally going to push digital viewing past disc-based experiences this year. According to tracking for IHS Screen Digest, online movie watching will surpass 3.4 billion views this year -- about 1 billion units of viewing more than the 2.4 billion views (or transactions). This represents monstrous growth in digital viewing. ...Read the whole story

    Around The Net

    • Gant Focuses On Old School New York Times

      Preppy-clothing retailer Gant is launching new advertising to promote its ties to Yale. The Yale Co-op shirt collection was created in the 1960s and sold at the Gant campus store. Last year it was reissued in the United States and will now be available globally for the first time. ...Read the whole story

    • For First Time, Sales Of Games Surpass Video BBC

      The Entertainment Retailers Association said sales of GBP1.93 billion in 2011 made the gaming industry the country's biggest entertainment sector. Sales of DVDs and other video formats totalled GBP1.80 billion, while music pulled in GBP1.07 billion. By comparison, over the whole of last year, games accounted for 40.2% of the entertainment market, video for 37.6% and music for 22.2%. Total sales in 2011 for games, video and music fell year-on-year by 3.3% to GBP4.80 billion. ...Read the whole story