• Duracell Powers Up Olympic Marketing

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through a months-long, multimillion-dollar effort, the brand is using all elements of marketing -- particularly packaging, in-store signage and digital social platforms -- to encourage athletes and fans to "Rely on Copper to Go for the Gold." ...Read the whole story

  • End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012

    The video everywhere and anywhere phenomenon is finally going to push digital viewing past disc-based experiences this year. According to tracking for IHS Screen Digest, online movie watching will surpass 3.4 billion views this year -- about 1 billion units of viewing more than the 2.4 billion views (or transactions). This represents monstrous growth in digital viewing. ...Read the whole story