Video Trends to Watch: Video in eCommerce, Social Discovery, and Live News Recommendations by Daisy Whitney

Several leading online video technology vendors have inked fresh partner deals and rolled out new features in the last week, including Taboola, Digitalsmiths and Kaltura. Tracking particular deals, such as these, can offer insight into emerging trends in Web video. For starters, apparel and footwear retailer Zappos paired up with Kaltura to use its enterprise video tools to power online video on the Zappos site. Zappos is a big win for Kaltura given the prominence of the brand. But the deal also underscores the importance of online video as a marketing tool for e-commerce. The retailer will use the video ...Read the whole story

  • packaged goods Duracell Powers Up Olympic Marketing by Aaron Baar

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through a months-long, multimillion-dollar effort, the brand is using all elements of marketing -- particularly packaging, in-store signage and digital social platforms -- to encourage athletes and fans to "Rely on Copper to Go for the Gold." ...Read the whole story

  • End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012 by Steve Smith

    The video everywhere and anywhere phenomenon is finally going to push digital viewing past disc-based experiences this year. According to tracking for IHS Screen Digest, online movie watching will surpass 3.4 billion views this year -- about 1 billion units of viewing more than the 2.4 billion views (or transactions). This represents monstrous growth in digital viewing. ...Read the whole story